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CEVA SATA IP Deployed in Freescale's PowerQUICC II Pro Communications Product Line
[November 03, 2008]

CEVA SATA IP Deployed in Freescale's PowerQUICC II Pro Communications Product Line


SAN JOSE, Calif., Nov 03, 2008 /PRNewswire-FirstCall via COMTEX/ --
CEVA, Inc.
(Nasdaq: CEVA); (LSE: CVA), a leading licensor of silicon intellectual
property (SIP) platform solutions and DSP cores for mobile handsets, consumer
electronics and storage applications, today announced that Freescale
Semiconductor has licensed and deployed CEVA's latest generation Enterprise
SATA Intellectual Property (IP) within its product line, including their
MPC8315E PowerQUICC II Pro Communications Processor family.
(Logo: http://www.newscom.com/cgi-bin/prnh/20051010/CEVALOGO )
The MPC8315E communications processor family enables a wide range of
feature-rich applications that make the digital home experience easier, richer
and safer. The cost-effective MPC8315E processor meets the requirements of
several small office/home office (SOHO) applications including consumer
network attached storage (NAS), digital media server, residential gateway,
WLAN access point, printing, and industrial control.
CEVA's advanced Enterprise SATA solution with Native Command Queuing (NCQ)
acceleration substantially reduces software overhead in Freescale's
communications processors and delivers the high-performance levels required
for high bandwidth SOHO applications.
"CEVA's Enterprise Serial ATA Controller and PHY helps Freescale deliver
world class products featuring silicon-proven, high performance SATA
interfaces," said Nikolay Guenov, portfolio manager within Freescale's
Networking & Multimedia Group, Freescale Semiconductor. "Our PowerQUICC II Pro
MPC8315E processor with integrated SATA positions Freescale well for success
in residential/SOHO markets."


"Today, the SOHO and consumer storage markets are experiencing rapid
growth and Freescale's PowerQUICC II Pro family of processors are at the
leading edge in terms of performance, features and configurability," said
Paddy McWilliams, Product Marketing Director, Communications Division at CEVA.
"By integrating our mature and silicon proven SATA PHY and Controller
technologies into their PowerQUICC II Pro product line, Freescale offers
high-performance, network-enabled media distribution and storage functionality
in a highly-integrated, affordable product for these burgeoning markets."
About CEVA, Inc.
Headquartered in San Jose, Calif., CEVA is a leading licensor of silicon
intellectual property (SIP) platform solutions and DSP cores for mobile
handsets, consumer electronics and storage applications. CEVA's IP portfolio
includes comprehensive solutions for multimedia, audio, voice over packet
(VoP), Bluetooth and Serial ATA (SATA), and a wide range of programmable DSP
cores and subsystems with different price/performance metrics serving multiple
markets. In 2007, CEVA's IP was shipped in over 225 million devices. For more
information, visit www.ceva-dsp.com
SOURCE CEVA, Inc.
http://www.ceva-dsp.com

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