ABI Research: Fewer US Terrestrial TV Viewers After Analog Switch-off
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[October 27, 2008]

ABI Research: Fewer US Terrestrial TV Viewers After Analog Switch-off

(Wireless News Via Acquire Media NewsEdge)
Analog free-to-air television broadcasting will come to an end in the
United States on February 17, 2009.

Although many US viewers subscribe to cable or satellite TV services,
15 percent - a substantial number - still use a traditional antenna. A
recent ABI Research consumer survey of US terrestrial television
viewers revealed that after analog broadcasting comes to an end, a
majority (70 percent) will attach a digital converter box to their
antennas. 10 percent will switch to cable or satellite services, while
a surprising 20 percent will let the TVs they used for analog reception
"go dark."

According to principal analyst Steve Wilson, "Our survey data suggest
that the net result of consumers' choices after analog switch-off will
be a drop in overall terrestrial viewing.. Terrestrial viewers tend to
be more likely to use alternative video entertainment forms such as DVD
rentals and broadband video and the transition may push them further in
that direction."

The survey also examined the preferences of those viewers who have
upgraded to high definition television, and found that while satellite
HD services are attracting more subscribers, these viewers are not


deserters from cable: rather, they are former users of terrestrial and
telco TV services.

A new ABI Research Brief, Terrestrial and Multi-Channel TV Viewers
examines answers from a web-based April 2008 survey of 1002 US
consumers regarding these questions. It forms part of ABI Research's
Consumer Video Technologies Research Service, which also includes other
Research Briefs, Research Reports, Market Data, ABI Insights, and
analyst inquiry support.



((Comments on this story may be sent to newsdesk@closeupmedia.com))

((Distributed on behalf of 10Meters via M2 Communications Ltd -
http://www.m2.com))
((10Meters - http://www.10meters.com))

Copyright ? 2008 Wireless News

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