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'The Parent Company' Centralizes Email Marketing on StrongMail
(Wireless News Via Acquire Media NewsEdge)
StrongMail Systems, a provider of on-premise solutions for marketing
and transactional email, announced the results of a commissioned study
conducted by Forrester Consulting on behalf of StrongMail titled "The
Total Economic Impact of the StrongMail Platform."
Forrester said its study details the financial benefits that The Parent
Company is receiving by centralizing its email marketing for eToys,
BabyUniverse and eight other online brands on StrongMail -- including a
253 percent risk-adjusted return on investment (ROI).
The results of the study will be featured in a live webinar hosted by
StrongMail on Sept. 24 featuring Forrester analyst Julie Katz and The
Parent Company CIO Chris Cummings.
According to the study, which employs Forrester Consulting's Total
Economic Impact (TEI) analysis methodology, The Parent Company is
projected to receive a three-year, risk-adjusted ROI of 253 percent by
using StrongMail when compared to the prior use of a custom in-house
solution and outsourced ESP. The study also details how StrongMail is
enabling The Parent Company to generate an expected $1.1M in
incremental revenue by improving email deliverability.
"Since centralizing email marketing for our ten online brands on
StrongMail, we have seen a significant increase in incremental revenue
from improved deliverability -- including $450,000 from eToys alone
during the 2007 holiday season," said Chris Cummings, CIO of The Parent
Company. "StrongMail has been a solid investment that has given us more
control over the success of our email programs, while at the same time,
lowering operational costs by improving efficiencies and eliminating
the need to support a custom solution or paying CPM fees to an email
service provider."
An online retailer and new media company, The Parent Company opted to
centralize its marketing and transactional email.
((Comments on this story may be sent to newsdesk@closeupmedia.com))
((Distributed on behalf of 10Meters via M2 Communications Ltd -
http://www.m2.com))
((10Meters - http://www.10meters.com))
Copyright ? 2008 Wireless News
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