TMCnet News
'The Parent Company' Centralizes Email Marketing on StrongMail(Wireless News Via Acquire Media NewsEdge) StrongMail Systems, a provider of on-premise solutions for marketing and transactional email, announced the results of a commissioned study conducted by Forrester Consulting on behalf of StrongMail titled "The Total Economic Impact of the StrongMail Platform." Forrester said its study details the financial benefits that The Parent Company is receiving by centralizing its email marketing for eToys, BabyUniverse and eight other online brands on StrongMail -- including a 253 percent risk-adjusted return on investment (ROI). The results of the study will be featured in a live webinar hosted by StrongMail on Sept. 24 featuring Forrester analyst Julie Katz and The Parent Company CIO Chris Cummings. According to the study, which employs Forrester Consulting's Total Economic Impact (TEI) analysis methodology, The Parent Company is projected to receive a three-year, risk-adjusted ROI of 253 percent by using StrongMail when compared to the prior use of a custom in-house solution and outsourced ESP. The study also details how StrongMail is enabling The Parent Company to generate an expected $1.1M in incremental revenue by improving email deliverability. "Since centralizing email marketing for our ten online brands on StrongMail, we have seen a significant increase in incremental revenue from improved deliverability -- including $450,000 from eToys alone during the 2007 holiday season," said Chris Cummings, CIO of The Parent Company. "StrongMail has been a solid investment that has given us more control over the success of our email programs, while at the same time, lowering operational costs by improving efficiencies and eliminating the need to support a custom solution or paying CPM fees to an email service provider." An online retailer and new media company, The Parent Company opted to centralize its marketing and transactional email. ((Comments on this story may be sent to [email protected])) ((Distributed on behalf of 10Meters via M2 Communications Ltd - http://www.m2.com)) ((10Meters - http://www.10meters.com)) Copyright ? 2008 Wireless News |