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Get a Deep Insight Into the Mobile Football Content 2008-2013: Strategies and Tactics for Engaging Supporters Through Mobile Content(Marketwire Via Acquire Media NewsEdge) LONDON, UNITED KINGDOM, September 4 / MARKET WIRE/ -- Reportlinker.com announces that a new market research report related to the Broadband industry is available in its catalogue. Mobile Football Content 2008-2013: Strategies And Tactics For Engaging Supporters Through Mobile Content http://www.reportlinker.com/p091995/Mobile-Football-Content-2008-2013-Strategies -And-Tactics-For-Engaging-Supporters-Through-Mobile-Content.html With the UEFA Euro 2008 tournament now upon us, is this really the time for football to shine as the premium source of mobile content? Football is a huge business, followed by billions of people around the world. The FIFA World Cup 2006 was watched by a cumulative audience of 5.9 billion viewers in 200 different countries. With the European Union announcing in March 2008 that the UEFA Euro 2008 tournament would be a showcase for the mobile TV standard DVB-H, now is the time to kick-off your plans for making the most from soccer-related content. Football clubs, leagues and organisations are all seeking new methods of obtaining revenue, and mobile content is definitely a way to capitalise on that. But what are the best strategies? The latest edition of visiongain's reports to look into the subject of football as mobile content, Mobile Football Content 2008-2013: Strategies and tactics for engaging supporters through mobile content, investigates the strategies of leading teams in the field and how they are trying to generate additional revenues from subscribers through the mobile channel. Football fans are keen to follow their chosen club or national side as closely as possible, purchasing a range of services and products to show their allegiance. Consequently mobile products and services can play an integral part. Many fans are unable to observe their favourite team as much as they would like to due to geographical or financial reasons. Mobile services therefore allow fans to keep up-to-date with the team, league or competition of their choosing. In parts of Asia for example, mobile phones are more commonplace than televisions and computers, thus it is more fruitful for organisations to provide football services through mobile. In the battle to increase global and local supporter and customer bases the mobile channel will play a key part. You need to make sure that you are using it to its greatest effect. This report will detail successful strategies for this. This latest report provides valuable information for operators, content distributors and manufacturers as well as clubs, leagues and associations. Can you afford to let rival clubs or operators gain an advantage over you, by not taking action? Order this report today to avoid getting left behind or losing out on revenue. Also, organisations involved in other sports should read this report, to see what lessons can be taken from football's example. How can your sport adopt a similar model to that of football? How can your sport compete with football's global audience? Reading this report will provide you with the following information: - What services are available in mobile football? Which are the most profitable? - Who are the main players in mobile football? - What mobile services and strategies do the large clubs and brands have available? - How can smaller clubs and brands compete with the larger ones? - How does football compare to other sports on mobile? Can football learn any lessons or vice versa? - At what point does a mobile offering make sense? Who needs to buy this report? - Football clubs - Football leagues and organisations - Mobile operators - Manufacturers - Content providers - Content distributors - Broadcasters Please Note: Reports are sold based on the user licenses indicated. The Publisher delivers the report in Flash format via the publisher website, allowing viewing and printing capabilities only. Within one to two business days after placing the order, the Publisher will email the client with information on accessing their purchase. Prior to initiating fulfillment of an order, the client will be required to sign a document detailing the purchase terms for a publication from this publisher. 1. Introduction Chart 1.1: Seasons 1996/97 and 2006/07 Comparison Chart 1.2: Deloitte Football Money League Top 10 Teams 2006/2007 Season 1.1 Broadcasting Table 1.1: Football Top 5 Country Broadcasting Deals 1.2 Success of World Cup 2006? 1.3 Sport Attracts Worldwide Audiences Table 1.2: Recent Sport Events Audiences 1.4 Focus of the Report 2. Types of Mobile Content 2.1 SMS Text Alerts Chart 2.1: SMS Usage in the UK, 1999-2013 2.2 SMS Ticket Alerts 2.3 MMS 2.4 Video Highlights Chart 2.2: World Video Phone Usage, 2008-2013 2.5 Mobile TV 2.6 Ringtones 2.7 WAP Sites 2.8 Commentary Figure 2.1: Premierscores Services Figure 2.2: Premierscores Match Commentary 1 Figure 2.3: Premierscores Match Commentary 2 2.9 Radio 2.10 Games 2.11 Animation 2.12 Wallpapers 2.13 Screensavers 2.14 Betting 2.15 Football Services Overview 3. Markets Around the World Table 3.1: Worldwide Traffic to Football Sites by Unique Visitors (000s): March 2007 Table 3.2: Attendances in Different Leagues 3.1 English Premier League Figure 3.1: Where England's Big Four Teams Spent Pre Season 2007 Chart 3.1: English Football Clubs in the Deloitte Football Money League Top 20, 2008 3.1.1 Sky Table 3.3: Top 10, Premier League Prize Money Earners, 2006/07 3.1.2 24-7 Football Table 3.4: Summary of Sky 24-7 Football 3.2 Spanish La Liga Chart 3.2: Spanish Football Clubs in the Deloitte Football Money League Top 20, 2008 3.2.1 Marca 3.2.2 The Spanish LFP 3.2.3 Mobile Experiment Chart 3.3: Steaua Bucharest v Sevilla Viewing Figures 3.3 Italian Serie A Chart 3.4: Italian Football Clubs in the Deloitte Football Money League Top 20, 2008 3.3.1 The Significance of Broadcasting 3.3.2 Juventus Table 3.4: Italian Team Revenue Breakdown 3.3.3 Mobile TV Table 3.5: Teams covered by 3 Italia 3.3.4 Mobile TV Evolution 3.3.5 Mobile and Stay Away Fans 3.4 German Bundesliga Chart 3.5: German Football Clubs in the Deloitte Football Money League Top 20, 2008 3.5 UEFA Euro 2008 Table 3.6: Countries that are making plans to launch DVB-H 3.6 Other Markets 3.6.1 China Table 3.7: Sohu.com Premiership Rights Teams 3.6.2 Japan 3.6.3 North America 3.6.3.1 Verizon 3.6.4 Central and Eastern Europe Table 3.8: AMI Agency Territories Covered 3.6.5 Australia 3.6.7 Latin America 3.7 Football Markets Overview Table 3.9: Countries hampered by UEFA Article 48. 4. Action Taken by Clubs and Organisations 4.1 Manchester United Table 4.1: MU Mobile Match and News Alert Services 4.1.1 Jump Games Table 4.2: Networks who offer Jump Games Services Figure 4.1: Manchester United Word IT 4.2 Chelsea FC 4.3 FC Barcelona and Real Madrid 4.4 Arsenal FC 4.4.1 O2 4.4.2 LG Figure 4.2: LG being advertised at the Emirates Stadium 4.5 LED Advertising 4.6 Football Club Advertising Table 4.3: Mobile Sponsors in Football 4.7 AnimationFC Table 4.4: Features of Bango Target Figure 4.3: Screenshot of an AnimationFC Character 4.8 Premier Icons Table 4.5: Football Teams working with Premier Icons 4.9 Perform Group Table 4.6: Omnisport.tv Details 4.10 Bright AI Table 4.7: Bright AI Clients Figure 4.4: Screenshots of Arsenal FC Bright AI Content 4.10.1 Boximo Figure 4.5: Screenshots of Tottenham Hotspur Uncovered Game 4.10.2 Tottenham Hotspur FC Case Study 4.11 Individual Clubs and Organisations Overview 5. Operators and Distributors 5.1 Orange 5.1.1 Orange in the UK 5.1.1.1 Setanta 5.1.1.2 Frank TV 5.1.2 Orange in France 5.2 T-Mobile 5.2.1 Kicker and Danger 5.3 TeliaSonera 5.4 Vodafone 5.4.1 Vodafone and the Champions League 5.4.2 Vodafone Germany 5.4.2.1 Ikivo Figure 5.1: Vodafone Bundesliga Player 5.5 Infomedia Services 5.6 Ericsson 5.7 Sony Ericsson 5.8 Kentaro Table 5.1: Teams and Organisations covered by Kentaro 5.9 Genara Mobile Table 5.2: Genara Mobile Customers 5.10 Nimbus Table 5.3: Countries covered by Nimbus English Premier League Deal 5.11 PA Sports Table 5.4: Companies working with PA Sports 5.11.1 PA SportEV 5.12 TWI Table 5.5: Sports Clubs, Associations and Individuals helped by TWI Services 5.12.1 TWI and O2 5.12.2 TWI and Nokia 5.13 Other Sports and Brands on Mobile 5.13.1 Sport on Mobile in the US 5.13.2 adidas Table 5.6: Countries served by adidas Mobile Portal 5.13.2.1 adidas and Samsung v Nike and iPod Figure 5.2: Samsung F110 Phone 5.14 Operators and Distributors Overview 6. Future of Football and Mobiles 6.1 Bluepod Media Table 6.1: Bluepod Media Service Usage 6.2 Ticketless Entrance Figure 6.1: Nokia 6131 with O2 Wallet 6.2.1 Roda JC 6.2.2 Manchester City 6.2.3 Philips Arena Table 6.2: Philips Arena Trial Company 6.2.4 NFC Overview 6.3 Football in Supermarkets 6.4 Mobile Tickets Figure 6.2: Online Ticket Purchasing 6.5 Branded Handsets 6.5.1 Gheorghe Hagi Figure 6.3: Gheorghe Hagi Branded Handset 6.5.2 Other Players? 6.5.3 Club Branded Handset Figure 6.4: LG Prada Phone Figure 6.5: Porsche Design Handset 6.6 Future of Football and Mobiles Overview 7. Conclusions and Recommendations 7.1 Significant Sports Events 7.2 When to Enter? 7.2 Recommendations 7.2.1 For Clubs 7.2.2 For Operators 7.2.3 For Manufacturers 7.2.4 For Distributors More Details Companies Listed 3 32Red AC Milan adidas AEG.P AEK Athens Alcatel-Lucent AMI Agency AnimationFC Apple Arsenal FC AS Roma ASDA Aston Villa FC Atletico Madrid CF Atlanta Hawks Atlanta Spirit Atlanta Thrashers Bango Barclaycard Bayern Munich BBC Bell Canada Benq Siemens Betdevil.com Birmingham City FC Bluepod Media Bolton Wanderers FC Bright AI BSkyB BT Canal 13 Canal Plus Cartoon Network Chase Chelsea FC Cineworld Cingular Coca-Cola Dada Mobile Danger Inc Deloitte Dennis Publishing Derby County Dialog Telecom Digital+ Dynetic EA Mobile English Conference Blue Square Premier Ericsson ESPN Eurosport Falkirk FC FC Barcelona FC Basel FIFA Fox Soccer French LFP Fulham FC Genera Mobile Genoa German Bundesliga Glasgow Celtic Glasgow Rangers Globosat Glu Mobile GolTV Grasshoppers Zurich Hamburger SV Heart of Midlothian FC Hibernian FC Hobbygames Ikivo Infomedia Services Inform Group Internazionale ITV Jump Games Juventus Kentaro Kicker KPN La Sexta Ladbrokes Lazio LG Liverpool FC Livorno M1 Macrospace Manchester City FC Manchester United FC Marca Mediaset Mediset MLS Moto GP Motorola Movistar MP and Silva MSN MTN Napoli NBA Neuf Newcastle United FC NFL NHL Nike Nimbus Nintendo Europe Nokia NTT DoCoMo NXP O2 Olympique Lyonnais Olympique Marseille Optimus Orange PA Group PA SportEV Panathinaikos Paris St Germain Perform Group Phoneytunes Porsche Design Portsmouth FC Prada Premier Goals Ltd Premier Icons Ltd Premiere AG Premierscores.com Premium TV RAI Reading FC Real Madrid CF Reliance Entertainment Roda JC RTVV Sagem Samsung Samsung Mobile Schalke 04 Setanta Sevilla Showcase Sky Italia Sogecable Sohu.com Sony Ericsson Sony Interactive Southampton FC St Mirren FC Stan James StarHub Steaua Bucharest TeamTalk Tele2 Telefonica Telemadrid Telenor Telia TeliaSonera Telstra TIM T-Mobile Torino Tottenham Hotspur FC Turner Broadcasting TWI UEFA Valencia CF Verizon Virgin Mobile Visa VIVOtech Vodafone Vue Warner Music Werder Bremen West Ham United FC Wigan Athletic FC William Hill Wind WinTV Wolverhampton Wanderers FC Xiam Technologies Yahoo To order this report: Mobile Football Content 2008-2013: Strategies And Tactics For Engaging Supporters Through Mobile Content http://www.reportlinker.com/p091995/Mobile-Football-Content-2008-2013-Strategies -And-Tactics-For-Engaging-Supporters-Through-Mobile-Content.html More market research reports here! 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