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ZONG Rings in 'Keh Do' Voice SMS in Pakistan
(Marketwire Via Acquire Media NewsEdge) ISLAMABAD, PAKISTAN and NEW PROVIDENCE, NJ, September 3 / MARKET WIRE/ --
CMPak Limited,
Pakistan (ZONG), a 100% subsidiary of China Mobile, today announced the
launch of 'Keh Do' (Say It) Message on its network. The Voice SMS solution
has been sourced from Kirusa, the world's leading vendor of Voice SMS and a
leading developer of mobile value added services. This is Kirusa's third
deployment of Voice SMS in Pakistan.
ZONG Keh Do Message will change the way people interact with each other.
It allows mobile subscribers to send a quick vocal message. This benefits
the sender by reducing the time and cost to relay a message. The receiver
benefits by picking up the voice message at a convenient time, and being
able to reply to the message. Moreover Voice SMS conveys emotions better
than plain written text. All prepaid and postpaid subscribers of ZONG can
send Voice SMS messages to any mobile number across Pakistan.
To bring 'Keh Do' Message to the subscribers, Kirusa has incorporated its
Voice SMS application and multimodal platform along with NMS Vision VXML
media platform in ZONG's network. Kirusa has partnered with Aradiom, a
company based in Karachi, to deliver the solution.
ZONG's subscribers can easily and quickly send a Voice SMS by dialing *
followed by the recipient's phone number, recording a short message in
their own voice and pressing the send button. The recipient will get an
SMS notification and will be connected to the Voice SMS once he dials a
predefined number in the notification. For listening to the Voice SMS, ZONG
subscribers can also dial *0* for new messages and *1* for old message
retrievals. A subscriber has the option to reply to a message.
ZONG has also launched International Voice SMS, allowing ZONG's subscribers
to send a Voice SMS to people across the globe whenever convenient, without
having to worry about time zone differences or the high cost of
international voice calling. The recipient is able to retrieve the Voice
SMS with a local call, and reply to it easily.
A ZONG subscriber dials *00 and the international number; records a voice
message; and then hangs-up to send the message. The recipient gets an SMS
from the ZONG subscriber, with an embedded Direct Listen(TM) link, which is
a local number in the country of the recipient. Kirusa's patented
technology enables the recipient to click on the Direct Listen link to
directly listen to the message. This is the first deployment of
International Voice SMS by any mobile operator in Pakistan.
ZONG subscribers can send the 'Keh Do' Voice SMS at a nominal price of PKR
1.5 (USD 0.01). Repeat retrievals of a Voice SMS message are also charged
at PKR 1.5 (USD 0.01). For International Voice SMS, sending a Voice SMS is
charged at PKR 3 (USD 0.03) and retrievals are also charged at PKR 3 (USD
0.03).
Chief Operating Officer ZONG, Mr. Zafar Usmani, said, "ZONG is geared to
offer personalized VAS products to individuals, companies, and small
businesses. 'Keh Do' Message is an innovative service relevant for all
subscriber segments in Pakistan. We are delighted to have worked with
Kirusa in bringing this popular service to our subscribers."
Dr. Inderpal Singh Mumick, CEO of Kirusa, said, "Kirusa is focused on
bringing innovative messaging products to mobile users. The Voice SMS
service will enable ZONG subscribers to communicate more frequently, and
with greater ease, furthering the revenues for ZONG. The deployment at
ZONG further strengthens our commitment to the Pakistan market."
Hassan Salahuddin, CEO of Aradiom, said, "We value the strong partnership
we have formed with Kirusa. Aradiom's local expertise coupled with
Kirusa's innovative technology will enable a seamless Voice SMS experience
for ZONG subscribers."
About ZONG
ZONG is the first International brand of China Mobile being launched in
Pakistan. It is meant to empower and liberate the people of Pakistan in
every nook and corner of the country. It will become a part of their
hearts, their minds and bring about a change in their lives that every one
desired but few thought would be possible.
The core essence of ZONG is to allow people to communicate at will, without
worrying about tariffs, network coverage, capacity issues or congestion.
ZONG will be supported by ground breaking communications, trend setting
customer service and an unmatched product offering which will redefine
rules of the game and establish ZONG as a serious contender for the number
one spot.
About Kirusa
Kirusa is the world's leading vendor of Voice SMS and a leading developer
of value added mobile services that provide the freedom of multimodality.
Kirusa's solutions include the hugely successful KV.SMS(TM), the world's
most advanced "Voice SMS" solution, which allows mobile subscribers to send
and reply to SMS messages with voice, and works on all handsets and on all
networks. The Voice SMS solution offers the industry's most intuitive user
interface, with features such as Direct Listen(TM) for direct access and
reply to messages, Speed Codes(TM) for quickly sending messages using
codes, group messaging, Mobile number portability, interconnect, and
international Voice SMS. KV.SMS can be deployed in a matter of weeks, and
its fast user adoption has led to explosive revenue growth for Kirusa's
subscribers. KV.SMS is built on Kirusa's patented and patent pending
technology and its highly reliable and scalable multimodal platform. The
platform's ability to manage and synchronize data and voice interactions,
plus its integration with IMS and 3G standards, enables subscribers to cost
effectively deploy additional revenue-generating services such as
messaging, search, information, and entertainment applications. Kirusa's
solutions are deployed worldwide and used by millions of Mobile
subscribers. Headquartered in New Jersey and led by an experienced team of
wireless telecom executives and technologists, Kirusa has sales offices in
Mexico City, Mexico; Buenos Aires, Argentina; Delhi, India; and Abu Dhabi,
UAE; with a research and development facility in Bangalore, India. 'Kirusa
Voice SMS,' 'Direct Listen,' and 'Speed Codes' are trademarks of Kirusa,
Inc. For more information, please visit www.kirusa.com.
Media Contact
Kirusa
Anju T Makin
Alchemy Corporate Communications
Tel: +91 98101 70135Email Contact
Copyright ? 2008 Marketwire
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