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RFID's Business Benefits Grow With Infrastructure Integration
[July 08, 2008]

RFID's Business Benefits Grow With Infrastructure Integration


(Marketwire Via Acquire Media NewsEdge) BOSTON, MA, July 8 / MARKET WIRE/ --

Nearly two-thirds (62%) of Best-in-Class
companies surveyed are proactively and regularly testing and measuring
performance of their Radio Frequency Identification (RFID) and IT
infrastructure deployments. These efforts helped those companies enjoy
significant business benefits, including increased performance of their
infrastructures and business value and ROI of their RFID investments,
according to a new study by Aberdeen, a Harte-Hanks Company (NYSE: HHS).

More than 200 survey respondents answered questions regarding their
business pressures and the actions being taken to address those challenges.
Companies were divided into Best-in-Class, Industry Average and Laggard
performers, based on criteria such as year-over-year changes in compliance
with external Service Level Agreements (SLAs), unplanned downtime, and
"time to information," or the time required to make raw data accessible and
actionable for business users. Best-in-Class companies enjoyed an average
of:

-- 75.4% year-over-year increase in the number of applications meeting or
exceeding external SLAs
-- 16.7% year-over-year increase in IT infrastructure operational
efficiency and business responsiveness
-- 1.92% year-over-year reduction of unplanned downtime
-- 6.9% year-over-year reduction in "time to information" for business
intelligence


"The top pressures driving integration of RFID and IT infrastructure
management include easing integration and maximizing the business value of
RFID-generated data, and meeting SLA," said Michael Dortch, senior research
analyst, Aberdeen. "Those companies are meeting these goals and setting the
stage for more and better RFID deployments by effective monitoring, testing
and optimization of their IT and RFID infrastructures."

In addition, the study found that users are expanding the focus of those
RFID deployments. When asked what items they are tagging or planning to tag
with RFID technologies, IT assets were cited by the highest percentage of
respondents (43%), ahead of more traditional manufacturing work in process,
or WIP (35%) and inventory (30%). This demonstrates the growing use and
business value of RFID technologies, according to the new study.

This report is made available at no charge due in part by the following
underwriters: Acsis, Inc., Fluensee, Inc., Motorola and Xterprise. To
obtain a complimentary copy of the report, visit:

http://www.aberdeen.com/link/sponsor.asp?cid=4895.

About Aberdeen Group, a Harte-Hanks Company


Aberdeen is a leading provider of fact-based research and market
intelligence that delivers demonstrable results. Having benchmarked more
than 30,000 companies in the past two years, Aberdeen is uniquely
positioned to educate users to action: driving market awareness, creating
demand, enabling sales, and delivering meaningful return-on-investment
analysis. As the trusted advisor to the global technology markets,
corporations turn to Aberdeen(TM) for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more
about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.

? 2008 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617)854-5200
Fax: (617) 723-7897
www.aberdeen.com

Media Contact:
Michael Dortch
Aberdeen Harte-Hanks
(707) [email protected]

Copyright ? 2008 Marketwire

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