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Expert System Helps the Italian Ministry of Culture and Heritage Understand the True Meaning of Visitors' Search Terms and Provide Quick, Accurate Responses
[July 08, 2008]

Expert System Helps the Italian Ministry of Culture and Heritage Understand the True Meaning of Visitors' Search Terms and Provide Quick, Accurate Responses


(Marketwire Via Acquire Media NewsEdge) NEW YORK, NY, July 8 / MARKET WIRE/ --

Expert System, leading provider of semantic
software that discovers, classifies and interprets text information, today
announces that the Italian Ministry of Culture and Heritage has chosen
COGITO Semantic Search to improve and simplify the search of its online
content and provide accurate, multi-lingual search results.

The mission of the Italian Ministry of Culture and Heritage is to preserve
the artistic and cultural heritage of Italy through art, theatre, nature
conservation and athletics. Millions of users consult the organization's
online portal to find information about events and museum exhibits. The
Ministry was using standard keyword search engines within its portal, but
found the results were often inaccurate and too numerous to sort through.
The organization sought to improve general usability for external and
internal users, as well as develop multilingual wireless systems so
visitors could receive information regarding cultural events via text
messaging.

By implementing COGITO Semantic Search, the Ministry is now able to support
requests online in natural language (e.g. "What hours will the Van Gogh
exhibition be open today?"), recognizing and interpreting the meaning of
the sentence entered by the user. The semantic search portal also
retrieves information and concepts by understanding the goal of the search
(e.g. a search for "abstract art" will also turn up results with the word
"abstractionism").

Expert System also developed a multilingual information system via Short
Message Service (SMS), so the Ministry can answer text-messaged requests
regarding culture and tourism in either English or Italian. Users can text
their questions in everyday language and count on rapid and efficient



responses on their mobile phones.

"There is a wealth of information to be shared about Italy's art, culture
and history," said J. Brooke Aker, CEO of Expert System's U.S. subsidiary.
"Using standard keyword search, that information remains buried, but Expert
System's semantic search and retrieval can understand the concept of a
user's question -- in colloquial and jargon format -- and deliver relevant
information from the data bank to the user in multiple languages."


About Expert System

Expert System is the leading provider of semantic software, which
discovers, classifies and interprets text information. All Expert System
products, which are based on the patent pending technology COGITO?,
leverage the company's expertise in the development of business solutions
for the primary markets (i.e. Automotive, Consumer Electronics, Oil & Gas,
Media, Telco, etc.) and support the activities of Knowledge Management,
CRM, Marketing and Competitive Intelligence and R&D. Worldwide customers
include Eni Group, Pirelli, Finmeccanica, ANSA, Telecom Italia, Microsoft,
ING Direct, the Italian Ministry of Defence, and the Ministry of Interior
Affairs. For more information, please visit: www.expertsystem.net.

Copyright ? 2008 Marketwire

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