[July 03, 2008]

Research and Markets: The Household Cleaning Products Market Is More Than $5 Billion in 2007 According To the Report 'Household Cleaning Products: The Market In The United States 2008'

(M2 PressWIRE Via Acquire Media NewsEdge)
RDATE:04072008

Dublin - Research and Markets
(http://www.researchandmarkets.com/research/4cad8f/household_cleaning)
has announced the addition of the "Household Cleaning Products: The
Market in the United States 2008" report to their offering.

This report is the first of a two-part series on household cleaning
products. It covers market size, segmentation, retail distribution,
brand sales, advertising, and marketing. The second in the series,
Household Cleaning Products-The Consumer-U.S., June 2008, will utilize
data from Simmons NCS and Mintel's exclusive consumer survey to provide
insight on consumers of household cleaning products.

The household cleaning products market is more than $5 billion in 2007.
A number of its mature segments, like surface cleaners and sponges, are
experiencing slow to negative growth. National brands dominate all
segments; the role of private label manufacturers is small. Innovation
and line extensions drive growth within a brand and, as with cleaning
cloths and wipes, within a segment.

Yet, this growth is rarely sustainable over the long term. Distribution
has become more competitive, with Wal-Mart alone equaling the sales of
the supermarket channel. Eco-friendly and convenient products are a
growth area, but consumer interest in new products can be fleeting and
tends to gravitate toward established national brands like Clorox,
Lysol, Windex, and Pledge.

Analysis and insights include:

- which companies and household cleaning brands are doing well and
which are not

- which brands are positioned for future growth

- which segments of the household cleaning products market are growing

- where most household cleaning products are purchased

- Wal-Mart's impact on retail distribution

- importance of new product development to revenue growth and trends in
product claims

- how to differentiate household cleaning products in the minds of
consumers.

Key Topics Covered:

Scope and Themes

What you need to know

Definition

Data sources

Sales data

Abbreviations and terms

Abbreviations

Terms

Executive Summaryy

Key themes

Market Size and Forecast

Competitive Context

Retail Channels

Market Drivers

Leading Companies

Innovation and Innovators

Advertising and Promotion

Appendix: Trade Associations

Companies Mentioned:

- Clorox Company , The

- Wal-Mart Stores (USA)

- Reckitt Benckiser USA - S.C. Johnson & Son, Inc.

- Procter & Gamble Company (The)

- Method Products, Inc.

- U.S. Bureau of the Census

- Procter & Gamble USA

- Rug Doctor, L.P.

- Church & Dwight Co. Inc

- Seventh Generation Inc.

- Colgate-Palmolive Company

- Bissell Homecare, Inc.

- Costco Wholesale Corporation

- Target Corporation

- Family Dollar Stores, Inc

- Amazon North America

- Apple, Inc

- University of Michigan, The

- Ecover Inc.

- Earth Friendly Products

- Prestige Brands Holdings, Inc.

- Sara Lee Corporation

- Orange Glo International

- Holloway House Inc

- U.S. Bureau of Labor Statistics

- Trader Joe's Company Inc

- Martha Stewart Living Omnimedia Inc.

- HarperCollins Publishers Inc.

- International Business Machines Corporation (IBM)

- McDonald's U.S.A.

- Unilever USA

- CVS Corporation

- Big Lots, Inc

- Whole Foods Market Inc

- Overstock.com Inc.

- Dial Corporation, The

- Comet Group Plc

- WD-40 Company

- Grocery Manufacturers of America (GMA)

- The Soap and Detergent Association

For more information visit
http://www.researchandmarkets.com/research/4cad8f/household_cleaning

CONTACT: Laura Wood, Senior Manager, Research and Markets
Fax: +1 646 607 1907 (US)
Fax: +353 1 481 1716 (Rest of World)
e-mail: press@researchandmarkets.com

((M2 Communications Ltd disclaims all liability for information
provided within M2 PressWIRE. Data supplied by named party/parties.
Further information on M2 PressWIRE can be obtained at
http://www.presswire.net on the world wide web. Inquiries to
info@m2.com)).

Copyright ? 2008 M2 Communications Ltd.

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