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Research and Markets: Bundled Communication Services in the United
States 2008
(M2 PressWIRE Via Acquire Media NewsEdge)
RDATE:02072008
Dublin - Research and Markets
(http://www.researchandmarkets.com/research/bb0b9c/bundled_communicat)
has announced the addition of the "Bundled Communication Services in
the United States 2008" report to their offering.
Consumers are responding positively to bundled carriers because they
find managing multiple media bills frustrating, and as a result of
substantial price promotion. Double play, triple play and quadruple
play offerings are becoming the rule rather than the exception for
communication services. This is a growth market but one ruled by cost,
with companies competing to win over consumers through price wars and
promotions, with all segments (subscription television, cellular
telephony, home telephony, and broadband Internet) largely mature.
This report provides a comparative examination of market leaders as
well as competitive alternatives in home media service such as online
video and VoIP. The report also examines how bundled offerings vary
among competitors and which ones stand a better chance of capturing and
retaining customers. Market innovation is reviewed, exploring why and
how innovations are pushing this market forward in regard to content,
technology, and service.
The report also provides the information necessary to identify and
target receptive demographics, offer new products and services that
take advantage of growth trends, and reach under-served groups quickly
and effectively. This report addresses a number of issues and
developments that will change the shape of the communications industry
in the next few years, such as:
- The rise of promotion-based bundled offers, and the consumer response
- Remaining growth areas for cellular service
- Prevalent trends in communications advertising, and how to make
marketing distinct
- In-depth analysis of consumer attitudes and behavior
- Product segment analysis
- Building brand loyalty among younger communications consumers
- Forecast of sales and subscriptions for cable/satellite TV, and
copper-wire and cellular telephony.
Key Topics Covered:
Contents
-Scope and Themes
-What you need to know
-Definition
-Data for this report
-Abbreviations and terms
-Abbreviations
-Terms
-Executive Summary
-BCS share of consumer communications dollars rising rapidly
-Market Size and Forecast
-Instant messenger players
-Figure 5: Most popular instant messaging services among teens and
adults, November 2007
-AIM/AOL -Yahoo! Messenger
-Voice over Internet Protocol (VoIP) allows real-time voice chats
-VoIP players
-Figure 6: Revenues and subscribers for Skype and Vonage, 2006 and 2007
-Vonage
-Skype
-Competitive Context: Online Video
-Competitive Context: Wireless Broadband
-Segment Performance Overview
-Add-ons
-Segment Performance Internet Service
-Segment Performance Pay TV
-Market Drivers
-Security remains a central concern
-Leading Phone Companies
-Advertising
-Consumers courted with freebies, rebates
-Reasons for Not Subscribing to a Bundled Plan
-Motivation for Switching Service
-Interest in Video Conferencing
-Minority Groups Online Keen on Tech
Companies Mentioned:
- AT&T Inc.
- Verizon Wireless (Cellco)
- Comcast Corporation
- The DIRECTV Group Inc.
- Skype Technologies S.A.
- Home Box Office, Inc.
- Vonage Holdings Corp.
- Dish Network
- Time Warner Inc.
- Satellite Broadcasting Communications Association
- Qwest Communications International Inc.
- FOX Broadcasting Company
- AOL
- Consumer Electronics Association
- Netflix, Inc.
- Yahoo! Inc
- Starz Entertainment Group LLC
- Blockbuster USA
- Apple, Inc
- Federal Communications Commission (FCC)
- MySpace.com
- Sprint Nextel Corporation
- ESPN, Inc.
- U.S. Bureau of Labor Statistics
- The National Cable and Telecommunications Association
- Research In Motion (USA)
- Borders Group
- Google, Inc.
- Facebook, Inc.
- Flickr
- T-Mobile USA
- News Corporation (The)
- MTV Networks
- Cingular Wireless LLC
- NBC Universal, Inc.
- CBS Corporation
- Food and Drug Administration
- InterExchange, Inc.
- Federal Trade Commission
- Barnes & Noble, Inc
- Staples, Inc
- PETCO Animal Supplies, Inc
- TiVo Inc
- Wal-Mart Stores (USA)
- McDonald's U.S.A.
- YouTube, Inc.
- Movielink, LLC
- CinemaNow, Inc
- Starbucks Corporation
- UAL Corporation (United Airlines)
- Hyatt Corporation
- Accor North America
- Red Roof Inns
- Sierra Wireless, Inc.
- American Greetings Corporation
- The New York Times Company
- Napster Inc.
- XM Satellite Radio Holdings Inc.
- Yellow Pages Association
- LG Electronics Inc (USA)
- Samsung Electronics (USA)
- Discovery Channel
- Universal Studios Inc.
- Nextel Communications Inc.
- PeoplePC Inc.
- ALLTEL Corporation
- BellSouth Corporation
- Cellular Telecommunications and Internet Association (CTIA)
- DSL Forum
- Internet Society International (ISOC)
For more information visit
http://www.researchandmarkets.com/research/bb0b9c/bundled_communicat
CONTACT: Laura Wood, Senior Manager, Research and Markets
Fax: +1 646 607 1907 (US)
Fax: +353 1 481 1716 (Rest of World)
e-mail: press@researchandmarkets.com
((M2 Communications Ltd disclaims all liability for information
provided within M2 PressWIRE. Data supplied by named party/parties.
Further information on M2 PressWIRE can be obtained at
http://www.presswire.net on the world wide web. Inquiries to
info@m2.com)).
Copyright ? 2008 M2 Communications Ltd.
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