[June 29, 2008] UpdateLogic to Deliver Update Services for Tru2way Interactive Cable Devices Tweet (Wireless News Via Acquire Media NewsEdge) UpdateLogic, focused in solutions to distribute software fixes and enhancements to television devices, announced support for tru2way technology - a Java-based set of specifications that enables a wave of new interactive digital and high-definition video services. UpdateLogic said its UpdateTV service provides tru2way TV manufacturers and cable TV operators an automated solution to upgrade the firmware on consumer TVs. "Announcing support for tru2way is a significant milestone for UpdateLogic and we are pleased to be among the industry leaders in promoting the widespread adoption of tru2way technology in consumer electronics devices," said Kurt Thielen, Chief Executive Officer for UpdateLogic. "Due to the added complexity and functionality of tru2way devices, the likelihood of having to send a software upgrade to a television is increased. Our UpdateTV technology will enable manufacturers to dramatically improve customer satisfaction while reducing the cost of customer service." UpdateLogic said the tru2way technology (the retail brand for the OpenCable hardware and OCAP software technical initiatives) is being adopted by cable operators as well as manufacturers of televisions, set-top boxes and other devices. Major cable TV operators, representing more than 80 million U.S. homes, have committed to supporting tru2way on their systems by 2009 making tru2way support an imperative for device manufacturers. Several major CE manufacturers, including Sony, Panasonic and Samsung, recently announced support for the tru2way platform. "The tru2way platform is rapidly emerging as a critical platform for cable TV operators and consumer-electronics manufacturers alike," said So Vang, Vice President of Advanced Media Platforms at CableLabs, and head of the OpenCable Project. "Through tru2way technology, cable operators have an enhanced capacity to support a robust, two-way retail market as well as to create innovative and engaging services for their subscribers. We're excited to see companies like UpdateLogic provide innovative services around the tru2way platform that will enhance the customer experience." UpdateLogic noted that tru2Way-enabled devices represent an additional platform for its signature firmware update service. UpdateLogic can now deliver and install software updates for tru2way digital television (DTV) devices such as TVs and set-top boxes in consumer homes. In October of 2006, CableLabs and UpdateLogic announced an agreement which requires participating cable operators to work with UpdateLogic to enable so-called "in-band" distribution of software updates over two-way digital cable networks. ((Comments on this story may be sent to [email protected])) ((Distributed on behalf of 10Meters via M2 Communications Ltd - http://www.m2.com)) ((10Meters - http://www.10meters.com)) Copyright ? 2008 Wireless News [ Back To TMCnet.com's Homepage ]