TMCnet News
Sapient Names Ronald Shamah as VP of Global Media Services(Wireless News Via Acquire Media NewsEdge) Sapient, a global services firm, announced it has named Ronald Shamah vice president of global media services. Shamah is charged with leading the company's four domains of media services, including media strategy, planning, buying and operations. Shamah, a former vice president at Citigroup, is based in Sapient's New York offices. Shamah's appointment will allow Sapient Interactive to further expand the depth and breadth of its online and offline media capabilities, according to Sapient chief creative officer Gaston Legorburu. A well-known interactive marketing and media expert, Shamah brings a track record of success in creating marketing programs and processes that drive customer acquisition, satisfaction and retention to Sapient. During his tenure at Citigroup, Shamah drove a series of highly successful online marketing and branding campaigns - all of which generated outstanding rates of customer acquisition and retention for the financial services firm. "By merging creative, marketing, technology and media expertise into one cohesive service offering, Sapient has established a real leadership position in the global interactive industry, " said Legorburu. "Ron will play an integral role in helping Sapient uphold campaigns that drive demonstrable and repeatable results for leading brands. " Shamah has fifteen years of professional experience, with eight years in marketing, online advertising, customer acquisition and business development. During his tenure at Citigroup, he played a lead role in the Citibank Direct team that developed the e-Savings product. In this position, he was responsible for marketing and business development functions. the company noted in a release. ((Comments on this story may be sent to [email protected])) ((Distributed on behalf of 10Meters via M2 Communications Ltd - http://www.m2.com)) ((10Meters - http://www.10meters.com)) Copyright ? 2008 Wireless News |