[June 25, 2008]

Aerosmith Launches New Guitar Hero(R): Aerosmith(R) Videogame Consumers Swarm Times Square to be the First to Play

WHAT:    One of America's greatest rock bands of all time -
       Aerosmith - will unleash the latest Guitar Hero fan
       frenzy in Times Square during the launch of their first
       videogame, Guitar Hero(R): Aerosmith(R). Steven Tyler,
       Joe Perry, Brad Whitford, Tom Hamilton and Joey Kramer
       will unveil the game at a press conference and VIP
       celebration at the Hard Rock Cafe.
      Hard Rock Cafe will also be transformed into a Best Buy
       home theater/videogame lounge where consumers will be
       among the first to play the game on PLAYSTATION(R)3
       before it hits store shelves on June 29.
WHERE:    Hard Rock, Times Square - Guitar Hero: Aerosmith Video
       Game Experience and Aerosmith Press Conference
WHEN:    Friday, June 27, 2008
      4:00pm
      -- 2:30pm - Media check-in for Press Conference Open
      -- 4:00pm - Aerosmith Press Conference
      -- 4:30pm - VIP Launch Party
VISUALS:   -- Aerosmith band members speaking on stage
      -- Guitar Hero: Aerosmith videogame demonstrations
      -- Simultaneous screening of press conference on
       NASDAQ/Reuters screens above Times Square
VIDEOGAME
OVERVIEW:  Rock out to Aerosmith's greatest hits and experience
       American rock royalty's GRAMMY(R) award winning career
       with Guitar Hero: Aerosmith. The collaboration offers
       consumers an unprecedented level of access to
       Aerosmith's music catalog and an unbeatable soundtrack,
       with every Aerosmith song being a master recording.
       Guitar Hero: Aerosmith is available on June 29
       nationwide for Xbox 360, PlayStation2, PLAYSTATION3, and
       Nintendo Wii.
 -- Sound decks available
 -- Broadcast quality footage is available for download on
  http://www.Activision.com starting Friday, June 27 at 4:00 pm PT
FEED DATE: FRIDAY, JUNE 27TH, 2008
FEED TIME:  10:00 - 10:30 AM ET (FED IN ROTATION)
FEED TIME:  1:00 - 1:30 PM ET (FED IN ROTATION)
COORDINATES: C-BAND: GAL 25 (formerly IA 5) /TRANSPONDER 19 /
      AUDIO 6.2 & 6.8 / DOWNLINK: 4080 (V)
FEED TIME:  3:00 - 3:15 PM ET (DEDICATED)
COORDINATES: C-BAND: AMC 3 /TRANSPONDER 3 /
      AUDIO 6.2 & 6.8 / DOWNLINK: 3760 (H)
Feed includes footage Highlights from Aerosmith news conference at
Times Square launch event and people playing the game for the first
time
FEED TIME:  11:00 - 11:15 PM ET (DEDICATED)
COORDINATES: C-BAND: AMC 3 /TRANSPONDER 3 /
      AUDIO 6.2 & 6.8 / DOWNLINK: 3760 (H)
Feed includes footage Highlights from Aerosmith news conference at
Times Square launch event and people playing the game for the first
time
FEED DATE: SATURDAY, JUNE 28TH, 2008
FEED TIME:  10:00- 10:15 AM ET (DEDICATED)
COORDINATES: C-BAND: AMC 3 /TRANSPONDER 3 /
      AUDIO 6.2 & 6.8 / DOWNLINK: 3760 (H)
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