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Research and Markets: SMBs Offer Good Growth Opportunities for Open Source Telephony Vendors
[June 24, 2008]

Research and Markets: SMBs Offer Good Growth Opportunities for Open Source Telephony Vendors


(M2 PressWIRE Via Acquire Media NewsEdge)
RDATE:24062008

Dublin - Research and Markets
(http://www.researchandmarkets.com/research/1a2bb3/european_open_sour)
has announced the addition of Frost & Sullivan's new report "European
Open Source Telephony Market" to their offering.

Cost Benefits Driving Adoption

Open source telephony is gradually gaining traction in Europe due its
cost advantages over IP PBX, proprietary call centre products and those
supporting proprietary technology. Frost & Sullivan's analysis shows
that the cost of an open source telephony 'line' can be up to 40 per
cent less than an averagely priced IP PBX/Communication Manager. Total
cost of ownership (TCO) comparison indicates a similar picture and the
cost benefits are far greater in a call centre environment and in
settings where the proportion of 'professional services fee' is higher.
Hence, lower prices for similar capabilities are compelling a large
number of businesses to turn to open source telephony solutions.

However, open source telephony vendors face a huge challenge in
competing against participants that use proprietary technologies. These
vendors benefit from their well-established (legacy) market position,
brand image, strong distribution network and strong relationship with
the customer base. All these factors create a sound competitive
advantage, which could hinder the business growth of open source
telephony vendors. "The biggest challenge that the open source market
has been facing and gradually overcoming is the issue of negative
market perceptions," notes the analyst of this research service.
"Open-source projects are relatively young and thus, struggle with
market concerns and perceptions of lack of support, scalability,
functionality or reliability."

SMBs Offer Good Growth Opportunities for Open Source Telephony Vendors

The SMB sector is a natural target market for open source telephony
applications in terms of both scale and cost. What is more, small
businesses are less cautious and more open to new solutions than larger
businesses. With almost 20 million SMBs in the European Union (EU), the
SMB sector holds enormous potential for open source telephony vendors.
Solutions targeted at the SMB sector should be affordable and have
functionalities relevant for SMBs. They also need to be easy to
install, maintain and use, since small organizations usually do not
have IT resources comparable with the larger ones.

Overall, the European open source telephony markets recorded annual
shipment of 739,000 lines in 2007, and are forecast to grow at a
compound annual growth rate (CAGR) of 71.1 per cent during the period
2008-2013. This is a very sound growth rate, especially when compared
to the traditional telephony market, which, over the same period, is
projected to decline with a negative growth rate of 1.9 per cent. "The
anticipated entry of carriers is likely to be a growth trigger for the
market in the future," says the analyst. "Either as a reseller or a
hosted/managed service provider, carrier activity is expected to affect
market growth rates from 2011."

This Frost & Sullivan research service titled European Open Source
Telephony Market provides an in-depth analysis of the open source
telephony market, covering market drivers, restraints, trends and
forecasts.


Companies Mentioned:

Aastra Technologies Ltd.

ADDIX Internet Services GmbH Critical Links Digium Inc.

ESCAUX Fonality Inc.

Halo Kwadrat Sp. z o.o.

NOVACOM PIKA Technologies Inc.

Pingtel vertico software GmbH VoiceWorks Sp. z o.o.

3Com Corporation

For more information visit
http://www.researchandmarkets.com/research/1a2bb3/european_open_sour

CONTACT: Laura Wood, Senior Manager, Research and Markets
Fax: +1 646 607 1907
Fax: +353 1 481 1716
e-mail: [email protected]

((M2 Communications Ltd disclaims all liability for information
provided within M2 PressWIRE. Data supplied by named party/parties.
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