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BroadSoft Xtended Marketplace Gains Momentum With New Voice Applications and NXTcomm Industry Innovation Award
[June 17, 2008]

BroadSoft Xtended Marketplace Gains Momentum With New Voice Applications and NXTcomm Industry Innovation Award


(Marketwire Via Acquire Media NewsEdge) LAS VEGAS, NV, June 17 / MARKET WIRE/ --

NXTCOMM 08 -- BroadSoft, Inc., the leading
provider of VoIP application software, today announced that its voice Web
2.0 initiative, BroadSoft? Xtended, is gaining momentum with the addition
of new enterprise voice mashups, hundreds of developers and a NXTcomm EOS
Award.

NXTcomm EOS Award

The BroadSoft Xtended Marketplace, an online portal where BroadSoft's
hundreds of service provider customers and millions of end-users can access
voice mashups, has been awarded the NXTcomm EOS Award for Excellence in
Technology Innovation in the Application Layer Systems category. Also, two
new technology partners have integrated their solutions with BroadSoft's
voice applications and made them available on the BroadSoft Xtended
Marketplace (http://marketplace.broadsoft.com): MobileMax's Enterprise
Edition Mobile Client and the GotVoice voicemail-to-text solution.

"Voice communications and the supporting systems are evolving quickly. To
have the Xtended Marketplace recognized by the industry as an innovation
driver and leader of change is an honor," said Michael Lauricella, Director
of BroadSoft Xtended. "More than 300 developers have joined the Xtended
Developers Program to build voice mashups for the more than 6 million
end-users of the BroadWorks? VoIP application platform. This award and
new solutions like those from MobileMax and GotVoice validate the fresh
approach to service creation that the Xtended Marketplace brings to the
telecom industry."

New Voice Mashups

The GotVoice Voicemail-to-Text service, developed by Kirkland, Wash.-based
GotVoice, converts voice messages into text and delivers them via email.
This enables users to quickly scan and digest their voicemail at a glance,
improving productivity and accessibility. With the GotVoice solution,
BroadWorks users can:

-- Receive their voicemail as text and digital audio in their email
inbox
-- Add their mobile and landline phones to receive as text and
digital audio
-- Archive all of their voicemail text and audio on their personal
GotVoice.com account


"Partnering with Broadsoft and Xtended Marketplace will help us bring our
Voicemail-to-Text Solutions to an even wider set of businesses and
consumers," said GotVoice CEO Curt Blake. "Millions of voicemails have
already been processed through GotVoice technology and delivered via email
and SMS text for users to quickly absorb. We are excited to extend our
offerings to BroadSoft partners and customers as well."

Developed by MobileMax, with US operations in Wilton, Conn., the MobileMax
client is a fixed-mobile convergence (FMC) software application that
resides in the user's mobile device and extends the BroadWorks calling
functionality to mobile handsets. The MobileMax client allows users to:

-- Use a single number for mobile devices and deskphones
-- Use a single voice mailbox, eliminating the need to manage multiple
voicemail systems
-- Route mobile calls through their company's BroadWorks-based phone
networks for reduced costs


"We think that the hundreds of BroadSoft service providers will be
interested in our MobileMax Client -- which is supported on more than 500
phone models -- for a true enterprise FMC solution that allows users to
route mobile calls over their BroadWorks-based networks for secure, lower
cost calling," said Perry Nalevka, Director of Business Development for
MobileMax. "The BroadSoft Xtended Marketplace is a great way to showcase
our client to this highly coveted audience."

BroadSoft Xtended Marketplace, the first of its kind for the
telecommunications industry, was launched in March to drive the integration
of voice with Web 2.0 technologies. The initiative has spurred the creation
of voice mashups with leading business and consumer applications, including
salesforce.com, WebEx, Lotus Notes, ACT! by Sage and PhoneTag. Newly
created mashups are available to BroadSoft's nearly 300 service providers
in 59 countries.

"The BroadSoft Xtended program is different from other Web 2.0 efforts in
telecom," added Lauricella. "Xtended enables service providers to either
create their own voice mashups or work with third-party developers to roll
out new service offerings to their customer bases in months rather than
years. And developers have the opportunity to monetize their applications."


For more information about BroadSoft Xtended and to post a question about
any of the Xtended applications, visit http://marketplace.broadsoft.com.

About BroadSoft

BroadSoft? provides VoIP application software that enables the delivery
of hosted telephony and multimedia services. Its award-winning flagship
BroadWorks? technology empowers wireless, wireline and cable carriers to
deliver next-generation voice and multimedia applications and advanced
features that enable them to increase revenue, enhance competitive
differentiation and elevate customer satisfaction. BroadSoft's family of
carrier-class software products delivers the scale, open architecture and
reliability that the world's leading telecommunications companies demand to
serve mission-critical enterprise and residential broadband customers.
BroadSoft provides VoIP applications to seven of the top 10 and 13 of the
top 25 largest carriers worldwide, as measured by recent annual revenue,
including Korea Telecom, KPN, SingTel, Sprint, Telefonica de Espana,
Telstra, T-Systems, and Verizon. For additional information, go to
www.BroadSoft.com.

About NXTcomm:

The Telecommunications Industry Association (TIA) and the U.S. Telecom
Association (USTelecom), the two organizations that owned and produced
SUPERCOMM for 18 years, have joined forces again to produce NXTcomm, which
replaces SUPERCOMM as the one event delivering the entire ecosystem of
network-enabled voice, video, and data. NXTcomm08 comes to the Las Vegas
Convention Center June 16-19 and will co-locate with InfoComm08, the
leading audiovisual business-to-business marketplace. For more information,
go to www.NXTcommShow.com.

BroadSoft and BroadWorks are registered trademarks of BroadSoft, Inc. All
other names are trademarks of their respective companies.

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For further information contact:
BroadSoft
Francis Hopkins
(240) [email protected]

Copyright ? 2008 Marketwire

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