(Marketwire Via Acquire Media NewsEdge) SAN BRUNO, CA, June 11 / MARKET WIRE/ --

Responsys, a leading global provider of
on-demand email and marketing automation solutions, today announced that
E-LOAN has improved the customer experience and increased conversion by
integrating its web site, search and email marketing communications.
Through Responsys, the marketing team at E-LOAN is now able to easily
deliver timely, relevant and consistent customer communications through its
core outbound marketing channels. E-LOAN is also extensively testing
campaigns and using knowledge gained in one channel to improve the
performance of the others and optimize overall marketing effectiveness.

"At E-LOAN, we place the customer at the center of the marketing experience
and design our campaigns to work together to support their needs and
goals," said Siara Nazir, Director of Online/Offline Marketing and Customer
Retention at E-LOAN. "This fusion marketing approach allows us to deliver
the same message at the same time and then use what we learn in one channel
to optimize the others. By delivering a consistent and well-timed customer
experience, we achieve higher conversions and improved customer
engagement."

E-LOAN debuted the new integrated approach in its marketing campaigns
earlier this year around the Federal Reserve interest rate adjustment.
Within minutes of the Federal Reserve announcement, E-LOAN customers
received triggered emails about the rate cut -- and the impact on their
individual financial portfolios. The same core messages were extended to
users of the major search engines and visitors to the E-LOAN site.
Real-time testing of email content, such as spotlighting the exact rate cut
versus a more general subject line, was used to immediately fine tune
marketing relevance in all three channels.

Responsys enables the E-LOAN fusion marketing program by providing robust
data integration, advanced automation and sophisticated targeting
capabilities -- all on-demand, through the industry-leading Responsys
Interact? platform. Through Responsys, E-LOAN is able to automatically
trigger individualized communications that are perfectly timed around key
events in the customer lifecycle. E-LOAN is also able to effectively
segment customers based on the type of product they use and then leverage
this analysis to tailor language and keyword strategy across channels.

"E-LOAN is a great example of a company that understands the benefits of
integrated marketing," said Scott Olrich, Chief Marketing Officer of
Responsys. "They don't think in terms of a single campaign or a single
channel. Instead, they consolidated their efforts around the desired
customer experience and outcome, increasing relevance and ultimately
conversions and engagement."

About E-LOAN

E-LOAN is a nationwide financial services company dedicated to providing
consumers with a simple, easy and open way to obtain mortgage, auto loans,
home equity loans, and online savings and certificate of deposit accounts.
Since its launch in 1997, E-LOAN has drawn upon its pro consumer values to
improve the lending and online savings experience in revolutionary ways. By
eliminating the traditional incentive structure that charges consumers
higher rates and giving consumers free access to credit scores, E-LOAN is
providing a uniquely open, fair and honest process. Protecting consumers'
financial privacy is also a paramount concern, leading E-LOAN to implement
industry leading privacy practices and advocate strong consumer financial
privacy protection laws. Consumers have recognized E-LOAN for its

trustworthiness and respect for customers. Three independent studies
conducted by TRUSTe and The Ponemon Institute ranked E-LOAN as one of the
Top 20 Most Trusted Companies for Privacy in America. In another
independent study conducted by The Customer Respect Group, E-LOAN received
the overall highest rating in the Online Customer Respect Study of North
America's largest financial services firms. Since it started its
operations, E-LOAN has funded over $32 billion in mortgage and consumer
loans.

E-LOAN is a wholly-owned subsidiary of Banco Popular North America, a New
York State-chartered bank, which in turn is a wholly-owned subsidiary of
Popular, Inc. (http://www.popularinc.net/), a full service financial
services provider with operations in Puerto Rico, the United States, the
Caribbean and Latin America.
The E-LOAN deposit products are insured with the FDIC through Banco Popular
North America. To find out more about E-LOAN and its products and services,
logon to http://www.eloan.com or call 1-888-533-5333.

About Responsys

Responsys is a leading global provider of on-demand marketing solutions
that empower businesses to market more effectively through email, direct
mail, and mobile channels. Since 1998, Responsys' hosted solutions have
served as proven alternatives to expensive, on-premise marketing software,
helping companies across industries improve the efficiency, effectiveness,
and profitability of global marketing operations. Responsys leverages
proven methodologies, current best practices, and open technology to offer
marketer-centric products and services designed to drive the fastest return
on investment (ROI) in the marketing industry. Headquartered in San Bruno,
California, Responsys is trusted by leading brands such as 24 Hour Fitness,
Apple, Avis Europe, Continental Airlines, Deutsche Lufthansa, Intrawest,
KeyBank, Lands' End, LEGO, Liz Claiborne, PETCO, and Salesforce.com.
Responsys is recognized as a market category leader by Forrester Research
and JupiterResearch in their most recent evaluations. For more information,
visit http://www.responsys.com.

Responsys?, Responsys Interact?, Individualized Lifecycle Marketing(TM)
and Engage at Every Stage(TM) are trademarks of Responsys Inc. All other
trademarks and registered trademarks are the properties of their respective
owners.

Contact:
Kimberly Canedo
Responsys, Inc.
(650) 745-1720Email Contact

Copyright ? 2008 Marketwire

[ Back To TMCnet.com's Homepage ]

Discussions: