(Marketwire Via Acquire Media NewsEdge) NEW YORK, NY, June 9 / MARKET WIRE/ --

Nielsen Online, a service of The Nielsen
Company, today announced that per person, kids consumed more streams than
those over 18, and spent more time watching online video from home in April
(see Table 1). Kids 2-11 viewed an average of 51 streams and 118 minutes of
online video per person during the month, while teens 12-17 viewed an
average of 74 streams and 132 minutes of online video. Those over 18 viewed
an average of 44 streams and 99 minutes of online video.

Table 1: Monthly Online Video Consumption among Kids, Teens and Adults
(U.S., Home Only, April 2008)
Unique Viewers Unique Viewer Streams per Min per
Age (000) Comp % Viewer Viewer
2-11 7,966 8.4 51.0 117.9
12-17 11,632 12.3 74.2 132.4
18+ 75,122 79.3 44.3 99.4
Source: Nielsen Online, VideoCensus

The top 10 online video destinations for kids 2-11 and teens 12-17
demonstrate that kids pursue similar interests both online and off. Younger
children gravitate towards sites associated with well-known children's toys
and TV programming, while teens go online to watch music videos, movie
trailers and clips of other visitors (see Tables 2 and 3).

Disney Records led online video destinations among kids 2-11 when ranked by
unique viewer composition percent, with 50 percent. EverythingGirl.com and
MyePets followed with 48 percent each. Stickam was the top online video
destination among teens 12-17, who accounted for 44 percent of that site's
unique viewers, followed by Buzznet.com and Atlantic Records, with 43
percent each.

"Today's youth don't know -- or don't remember -- a time when they weren't
going online, so their adoption of online video has been seamless," said
Michael Pond, senior media analyst, Nielsen Online. "And while video
consumption in the workplace increases usage metrics among adults, the 'at
home' data show how kids and teens are driving usage and claiming their
territory. The Web provides another platform for their interest in TV
shows, toys, movies and music, and offers an interactive element that
children especially enjoy. Among the top sites for the younger demographic
we see publishers that are integrating video into games, music and other
content to drive engagement with this multi-media generation."

TOP ONLINE VIDEO DESTINATIONS FOR KIDS AND TEENS BY COMPOSITION

Table 2: Top 10 Online Video Destinations: Age 2-11 (U.S., Home)
Unique Viewer 2-11 Unique
Brand/Channel Composition % Viewers (000)
Disney Records 49.6 179
EverythingGirl.com 48.0 161
MyePets 47.6 161
JETIX 46.9 159
Playhouse Disney 43.9 340
PBS Kids 43.1 281
LEGO 40.9 137
NickJr 39.6 718
Barbie 39.6 105
Nick 39.3 1,009
Source: Nielsen Online, VideoCensus
100,000 Unique Viewer Minimum

Table 3: Top 10 Online Video Destinations: Age 12-17 (U.S., Home)
Unique Viewer 12-17 Unique
Brand/Channel Composition % Viewers (000)
Stickam 44.3 106
Buzznet.com 42.9 310
Atlantic Records 42.7 273
Epic Records 41.5 180
bebo 40.2 114
Funnyjunk.com 40.1 123
NABBR 37.4 1,336
GamesRadar 34.6 180
Paramount Films 33.8 198
Photobucket 30.7 767
Source: Nielsen Online, VideoCensus
100,000 Unique Viewer Minimum

TOP ONLINE VIDEO DESTINATIONS FOR KIDS AND TEENS BY AUDIENCE SIZE

Table 4: Top 10 Online Video Destinations: Age 2-11 (U.S., Home)
2-11 Unique 2-11 Total
Brand/Channel Viewers (000) Streams (000)
YouTube 4,129 252,405
DisneyChannel.com 1,324 11,843
Nick 1,009 16,366
Disney.com 842 4,926
Myspace.com 827 13,689
NickJr 718 18,619
Buena Vista Online
Entertainment 455 1,301
Cartoon Network 431 9,096
Playhouse Disney 340 1,983
Google Video 323 1,080
Source: Nielsen Online, VideoCensus

Table 5: Top 10 Online Video Destinations: Age 12-17 (U.S., Home)
12-17 Unique 12-17 Total
Brand/Channel Viewers (000) Streams (000)
YouTube 8,916 609,981

Myspace.com 3,493 62,810
NABBR 1,336 6,207
Google Video 839 4,925
Photobucket 767 1,597
Apple 548 1,820
DisneyChannel.com 444 3,687
Veoh 415 8,263
Metacafe 372 1,936
Facebook 360 1,132
Source: Nielsen Online, VideoCensus

Nielsen Online today also released April 2008 U.S. topline VideoCensus
Results, including overall video usage.

Table 6: Overall Online Video Consumption for April 2008 (U.S., Home, Work)
Apr-08 Mar-08 % Change
Unique Viewers (000) 119,626 115,366 3.7%
Total Streams (000) 7,613,847 6,967,963 9.3%
Streams per Viewer 63.6 60.4 5.3%
Time per Viewer (min) 142.8 137.3 4.0%
Source: Nielsen Online, VideoCensus (Excludes video advertising; includes
both streaming and progressive downloads.)

Table 7: Top 10 Brands by Video Streams for April 2008 (U.S., Home, Work)
Video Brand Total Streams (000) Unique Viewers (000)
YouTube 4,052,984 73,537
Fox Interactive Media 328,974 20,855
Yahoo! 221,600 22,179
Nickelodeon Kids and
Family Network 151,828 6,323
MSN/Windows Live 149,684 9,873
ESPN 125,327 5,477
Disney Online 93,649 7,219
CNN Digital Network 84,782 5,681
Turner Entertainment
New Media Network 81,586 6,513
hulu 63,228 2,428
Source: Nielsen Online, VideoCensus (Excludes video advertising; includes
both streaming and progressive downloads.)

About VideoCensus:

Nielsen Online's VideoCensus is the first and only syndicated online video
measurement service to combine patented panel and census research
methodologies, providing an accurate count of viewing activity and
engagement along with in-depth demographic reporting.

About Nielsen Online:

Nielsen Online, a service of The Nielsen Company, delivers comprehensive,
independent measurement and analysis of online audiences, advertising,
video, consumer-generated media, word of mouth, commerce and consumer
behavior, and includes products previously marketed under the
Nielsen//NetRatings and Nielsen BuzzMetrics brands. With high quality,
technology-driven products and services, Nielsen Online enables clients to
make informed business decisions regarding their Internet, digital and
marketing strategies. For more information, please visit
www.nielsen-online.com.

About The Nielsen Company:

The Nielsen Company is a global information and media company with leading
market positions in marketing information (ACNielsen), media information
(Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics),
mobile measurement, trade shows and business publications (Billboard, The
Hollywood Reporter, Adweek). The privately held company is active in more
than 100 countries, with headquarters in Haarlem, the Netherlands, and New
York, USA. For more information, please visit, www.nielsen.com.

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Media Contacts:
Suzy Bausch
(415) 617-0181
Michelle McGiboney
(408) 941-2930pr.us@nielsen.com

Copyright ? 2008 Marketwire

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