[May 28, 2008]

MoMac: MoMac delivers total portal management to KPN; Dutch operator, licenses MoMac's GoPortal platform to deliver highly personalised content and advanced search functionality

(M2 PressWIRE Via Acquire Media NewsEdge)
RDATE:28052008

Rotterdam and London -- MoMac, the leading mobile media publisher,
today announced that it has completed a deal with KPN to power the
Dutch network operator's mobile internet business across all three of
its portal properties including KPN, Hi and Telfort.

The service will be delivered by MoMac's carrier grade delivery engine,
GoPortal - an operator module of MoMac's award winning multimedia
delivery platform, GoMedia.

The GoPortal platform will allow KPN to dynamically manage all the
content that it makes available to its customers including direct
branded feeds on news, weather and traffic as well a diverse diet of
third party content such as ringtones, video and via MoMac's tier one
publishing partners, made for mobile content such as AutoWeek, Sport 1,
Elsevier and price comparison services for consumer goods.

MoMac has also integrated the GoPortal platform with Google so that the
portal includes advanced search functionality with a Google bar that
searches the mobile internet and delivers results from content that is
available, firstly on-portal, then sponsored links and then results
from the off-portal environment.

GoPortal's in-built functionality will enable KPN to add a further
personalisation layer to the portal experience. In the near future KPN
customers will be able to book-mark their favourite mobile internet
sites via a specially created MySites' page as well as manage their
own on-portal information and entertainment preferences.

Finally, the deal with KPN will see a specialist mobile advertising
agency serving targeted banner advertising from brands and media
companies within the highly-trafficked portals which will deliver an
additional revenue stream to the operator or allow it to make content
available via the ad-funded model.

Marnix Laurs, portal manager, KPN said: "Our customers increasingly
demand simple access to relevant mobile internet sites and services."

"MoMac has an excellent pedigree in this sector and demonstrated a high
level of technical and creative expertise as well as an excellent
operator product in its GoPortal platform which gives us the tools to
dynamically manage our portals and content and scale up and manipulate
content availability in real time. Ultimately KPN customers will be
receiving a portal experience that maximises the unique properties of

the mobile medium."

Sham Careem, MD, MoMac UK, said: "Consumers of mobile services need to
find the content that is relevant to them quickly and easily. The
personalisation features of the GoPortal product mean that this can be
effortlessly achieved, delivering a mix of branded and relevant content
and services to the user whenever and wherever they want it."

"Search on mobile is very much a part of the personalisation process
and the integration with Google provides a familiar way for KPN
customers to explore both what the portal has to offer as well as the
D2C environment."

About MoMac

With offices in London, Rotterdam, and Amsterdam, MoMac specialises in
partnering with principal brand, content and right owners to create
compelling, creative and profitable mobile services. MoMac's GoMedia
publishing platform has become the choice of many leading European
media companies. Founded in 2001, MoMac enjoys strong relationships
with key European mobile operators including Vodafone, T-Mobile, O2,
KPN, 3 and Orange. The company has been profitable since 2004.

CONTACT: Tim Banks, infomob PR
Tel: +44 (0)8707 652 564
Tel: +44 (0)7771 512 057
e-mail: tim@infomob.co.uk

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