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Virtual World Entropia Universe Localized for Key International Markets
[May 27, 2008]

Virtual World Entropia Universe Localized for Key International Markets


(Marketwire Via Acquire Media NewsEdge) GOTHENBURG, SWEDEN, May 27 / MARKET WIRE/ --

Entropia Universe, the award winning 3D
online virtual universe for interactive entertainment, social networking
and e-commerce, announces the launch of its free software in German, French
and Spanish language versions. The move signifies the first step in
bringing Entropia's unique entertainment and entrepreneurial opportunities
to a much broader international audience by making the website, client
software and customer support available in the respective languages.

"Localizing Entropia will facilitate increased market penetration in these
language areas by addressing our users' needs and increasing our
credibility. The localization work carried out with one of the world's
leading companies in the field, Lionbridge, will also be of great benefit
to our revenue sharing Affiliates and Partner planet developers in these
regions," says Frank Campbell, Marketing & PR Executive of Mindark.
"Together with the Swedish Trade Council, we are increasing our Marketing
and PR activities in these areas during 2008," continues Campbell.

Entropia's unique mix of MMO entertainment with a real economy -- its PED
currency has a fixed exchange rate of 10:1 with the US$ -- has provided its
users a means of conducting hundreds of millions of dollars of annual trade
in virtual goods and services since its launch in 2003.

Entropia's secure micro-transaction system has been globally noted. Amongst
other significant partnerships, the Cyber Recreational Development
Corporation of China recently signed a joint venture with Mindark to
develop a major cyber space hub in Beijing based on Entropia's platform; a
trend which is accelerating as more international corporations recognize
the versatility of the Entropia platform for establishing a profitable
presence in cyber space. Some of Entropia's other notable involvements
include a recent cooperative project that was honored with a 2008
Interactive Emmy Award in Cannes and a 2008 inclusion in the Guinness World
Records Book for the world's most expensive virtual world object.

The heart of Entropia Universe is a distant planet named Calypso, which
encompasses two continents with animal-filled wildernesses and large
expanding cities which offer a variety of entertainment and social
interaction for its participants as they embark on the frontier of one of
the 21st century's most exciting developments -- virtual reality.



Entropia will be exhibiting at a number of major events this year including
the Games Conference in Leipzig, IFA in Berlin, Festival De Jeu Video in
Paris and Art Futura in Barcelona.

About Entropia Universe


Entropia Universe was launched in January 2003 and has grown to over
720,000 registered accounts from over 200 countries. Its business model is
entirely unique as the client software is free to download from the
internet and there are no monthly subscription fees. As the only virtual
universe with a real cash economy whose currency, the PED, has a fixed
exchange rate of 10:1 with the US Dollar, Entropia Universe provides a
means for new players to immediately start exploring and earning real cash
without having to deposit money. A key feature is that the funds acquired
in Entropia Universe can easily be withdrawn into real-life cash.

Entropia Universe is a registered trademark of Mindark PE AB. Mindark
supports and monitors the services and maintenance of the Entropia Universe
platform. The real cash economy business model has been very successful and
Mindark PE AB has been profitable since 2004. The 2007 turnover of Entropia
Universe was over US $400,000,000.

For more information, please visit www.entropiauniverse.com. For more
information about Mindark PE AB, please visit www.mindark.com.

Media Contact:
Elina Heng
Terpin Communications Group
(310)821-6100 x108Email Contact

Copyright ? 2008 Marketwire

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