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Enormous Further Growth Potential Exists for the Kenyan Mobile Market with Mobile Market Penetration at Just over 20%DUBLIN, Ireland --(Business Wire)-- Research and Markets (http://www.researchandmarkets.com/reports/c92882) has announced the addition of "Kenya - Mobile Market - Overview and Statistics" to their offering. Kenya's mobile market looks likely to move beyond a duopoly in 2007 with the third operator, already licensed since 2003, set to finally overcome its legal challenges and shareholder disputes. At the same time, fixed-line incumbent Telkom Kenya will be privatised and licensed to compete in the mobile sector directly, and the to-be-licensed second national operator will have a mobile concession as well. Telkom would have to dispose of its majority stake in leading mobile operator Safaricom, opening up an opportunity for strategic investors. Convergence is ever-present in this dynamic and fast growing market, with VoIP enabling cheaper calls through new international gateways, the introduction of 3G mobile services catapulting the mobile operators into the virtually untapped Internet sector, and mobile banking services empowering the largely un-banked population. Enormous further growth potential exists, with mobile market penetration at only just over 20%.
Contents:
1. Synopsis
2. Overview of Kenya's mobile market
2.1 Mobile statistics
2.2 Third mobile network licence
2.3 Fourth and fifth mobile licence: The SNO and Telkom?
3. Regulatory issues
3.1 Interconnection and tariffs
3.2 International gateways
3.3 Mobile Number Portability (MNP)
3.4 Quality of Service (QoS) control
4. Mobile technologies
4.1 3G
5. Major mobile operators
5.1 Celtel (formerly KenCell)
5.2 Safaricom Ltd
5.2.1 Massive network expansion 2005-2007
6. Mobile voice services
6.1 Prepaid cards
6.2 Special regional tariffs
6.3 International roaming
6.3.1 Free international roaming
6.4 VoIP
6.5 Flashback
6.6 GSM community phones
6.7 Satellite mobile
7. Mobile data services
7.1 Short Message Service (SMS)
7.1.1 Job offers by SMS
7.2 Multimedia Messaging (MMS)
7.3 General Packet Radio Service (GPRS)
7.4 Enhanced Data for GSM Evolution (EDGE)
7.5 Mobile Internet
7.6 M-payment
8. Related reports
Exhibit 1 - Texting elephants
Table 1 - Mobile operators, technology, subscribers & annual growth
- 2006
Table 2 - Mobile subscribers and annual change - 1996 - 2006
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