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Tekelec and Frost & Sullivan to Host Mobile Advertising Webinar
MORRISVILLE, N.C. --(Business Wire)-- Tekelec (NASDAQ: TKLC), a leader in core multimedia session control and network intelligence, and Frost & Sullivan, the growth partnership company, will host a webinar focused on how mobile advertisers and advertisers can immediately leverage existing SMS networks to engage consumers.
"Mobile operators have a unique opportunity to generate substantial new revenue and increase customer loyalty," said Vikrant Gandhi, senior industry analyst, Frost & Sullivan. "With mobile devices outnumbering televisions and personal computers, operators have access to a lucrative advertising channel. Leveraging the ubiquitous SMS market gives providers a reach that is difficult to match with traditional media."
Here are details of the webinar:
Mobile Advertising: A Great New Revenue Opportunity
Tuesday, May 20, 2008; 10:00 AM New York / 3:00 PM London
Presenters:
Alan Pascoe, Technical Product Marketing Manager for Tekelec
Vikrant Gandhi, Senior Industry Analyst, Frost & Sullivan
Rob Chambers, Publisher, Total Telecom
To join, please click here or visit Tekelec's website: www.tekelec.com
"Operators have access to real-time demographic and behavioral data, and also have presence and location awareness, allowing them to personalize the messages included in the mobile ads via text," said Alan Pascoe, technical product marketing manager for Tekelec. "This form of mobile advertising can increase SMS revenues and profits, while enhancing subscriber loyalty by enabling carriers to deliver offers that are not SPAM, but are relevant to their customers."
To learn more about leveraging existing SMS networks to achieve mobile advertising goals please click here to download--at no charge--Tekelec's Mobile Advertising Whitepaper.
About Tekelec
Tekelec leverages its global leadership in core multimedia session control and network intelligence to ensure scalable, secure and highly available communications. The company's leading signaling solutions enable the interworking of different network applications, technologies and protocols, providing a smooth transition to next-generation networks. Corporate headquarters are located near Research Triangle Park in Morrisville, N.C., U.S.A., with research and development facilities and sales offices throughout the world. For more information, please visit www.tekelec.com.
Tekelec's TekMedia SMS is an innovative, modular solution, which enables operators to deliver advanced messaging without costly network over-engineering or overhaul. Carriers can grow capacity and capabilities incrementally or create a complete, end-to-end SMS solution. When deployed in conjunction with the industry-leading EAGLE Integrated Signaling System (ISS), Tekelec's TekMedia offers mobile operators additional SMS offload and flexible routing capabilities - thus optimizing the SMS network. Tekelec has deployed TekMedia SMS Routing, SMS Security and SMS Advertising solutions around the world.
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, partners with clients to accelerate their growth. The company's Team Research, Growth Consulting and Growth Team Membership empower clients to create a growth focused culture that generates, evaluates and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents. For more information about Frost & Sullivan's Growth Partnerships, visit http://www.frost.com.
FORWARD-LOOKING STATEMENTS
Certain statements made in this press release are forward looking, reflect the Company's current intent, belief or expectations and involve certain risks and uncertainties. The Company's actual future performance may not meet the Company's expectations. As discussed in the Company's Annual Report on Form 10-K for 2007 (the "2007 Form 10-K") and its other filings with the Securities and Exchange Commission (the "Commission"), the Company's future operating results are difficult to predict and subject to significant fluctuations. Factors that may cause future results to differ materially from the Company's current expectations, in addition to those identified in the Company's 2007 Form 10-K and its other filings with the Commission, include, among others, changes in the market price of the Company's common stock and changes in the Company's financial results, financial condition and cash requirements. The Company undertakes no obligation to publicly update any forward-looking statements whether as a result of new information, future events or otherwise.
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