[May 15, 2008] Emmis Interactive and iTunes Strike Licensing Deal Tweet (Wireless News Via Acquire Media NewsEdge) Emmis Interactive, a software and consulting company, announced that it has entered into a licensing agreement with the iTunes Store to market its custom Storefront technology to other radio stations and media companies. The Emmis Storefront technology, used exclusively to date by Emmis Communications radio stations, allows a station to build a storefront with a look and feel that is consistent with its over-the-air product. The company said this enables listeners to easily find and purchase songs they are hearing on-air using their own Apple iTunes account. "Many stations' web sites direct you to another web site to purchase music and require a users' credit card information, making the buying experience very cumbersome," Emmis Interactive co-president Rey Mena said. "Our custom Storefront technology empowers a radio station to configure a station-branded storefront utilizing iTunes' entire 6 million-song catalog. These storefronts allow listeners to shop from playlists of station artists as well as top picks recommended by on-air talent. It is a critical tool in building the relationship with listeners and offering them a richer user experience." ((Comments on this story may be sent to [email protected])) ((Distributed on behalf of 10Meters via M2 Communications Ltd - http://www.m2.com)) ((10Meters - http://www.10meters.com)) Copyright ? 2008 Wireless News [ Back To TMCnet.com's Homepage ]