[May 15, 2008] Bresnan Communications Leverages Pluris Integrated Marketing Solution Tweet (Wireless News Via Acquire Media NewsEdge) Pluris, a provider of fully integrated, multi-channel marketing solutions, announced that Bresnan Communications, a broadband telecommunications company has increased customer acquisition rates by 17 percent by deploying Pluris' Integrated Marketing Solution (IMS). "By leveraging the advanced strategic and technological capabilities Pluris offers, specifically the analysis, segmentation, targeting, campaign management and reporting capabilities of IMS, companies like Bresnan can create an integrated consumer platform to identify and target the most appropriate prospects and customers," said Michael Caccavale, CEO of Pluris. "This level of insight and application results in more effective acquisition, and creates a foundation for making the most of every marketing activity. In short, IMS empowers organizations to optimize every marketing dollar spent." The company noted that last year Bresnan began seeking a way to evaluate the company's marketing tactics in order to create a basis for providing targeting recommendations that would increase install rates of their fast-growing cable, Internet, and phone service "Triple Play." According to company officials, Bresnan's marketing team chose to deploy Pluris' IMS, a licensed end-to-end marketing solution that combines proprietary techniques and technologies to support the entire marketing life cycle, from campaign planning and budgeting through execution and measurement. IMS supplies marketers with data about their customers and prospects, as well as tools that allow them to perform analyses for enhancing acquisition and retention programs. "We were impressed by how quickly we saw results from IMS," said Jackie Heitman, Senior Vice President at Bresnan Communications. "Pluris provided us insight, analytics and measurement to produce more effective campaigns and superior results. As a result, we now have a better understanding of our customer's needs and an ability to deliver just the right message that will resonate with them." Pluris offers experience in marketing strategy and technology development to deliver marketing solutions that extend from targeting and segmentation to integrated programs for managing campaigns and database platforms. ((Comments on this story may be sent to [email protected])) ((Distributed on behalf of 10Meters via M2 Communications Ltd - http://www.m2.com)) ((10Meters - http://www.10meters.com)) Copyright ? 2008 Wireless News [ Back To TMCnet.com's Homepage ]