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Comunicano: VAPPS ADOPTS NEW BRAND: HIGH-DEFINITION CONFERENCING
(M2 PressWIRE Via Acquire Media NewsEdge)
RDATE:14052008
Drops High-Speed Conferencing' to Better Reflect High-Quality
Audioconferences
HOBOKEN, N.J.-May 14, 2008-Vapps, Inc., provider of affordable,
flat-rate audioconferencing services with lifelike, in-the-room sound
quality, today announced it has adopted High-Definition Conferencing
(HD-C) as its new brand to better reflect the crisp, crystal-clear
audio fidelity of its audioconferences via Skype Internet
communications. High-Definition Conferencing replaces Vapps' previous
brand, High-Speed Conferencing, effective immediately.
"We want to let everyone know Vapps is raising the bar on sound quality
in audioconferencing because we're the only conferencing company able
to give users a high definition' audio experience through Skype, while
still admitting participants on any kind of phone," said Vapps CEO Ben
Lilienthal.
"When we speak, our voices produce sound in the 20 Kilohertz (KHz)
range and our ears hear 20 KHz, but the copper wiring of traditional
telephone networks supports only 3.5 KHz. Our High-Definition
Conferencing operates in the 16 KHz range for Skype audioconferencing,
a quality difference you can easily hear. At the same time, we
conference in traditional telecom users, so that no one is excluded.
"We believe it's definitely a tool for improved productivity because
High-Definition Conferencing participants tell us the clarity they're
experiencing lets them better understand everyone speaking, especially
those with foreign accents," he said. "It stands to reason that people
who can hear each other more clearly will work together more
efficiently. This is especially important for very large group meetings
with more than 100 participants."
Lilienthal said Vapps has a newly redesigned Website for users to learn
about and sign up for High-Definition Conferencing:
www.hidefconferencing.com.
Vapps recently updated its Skype Extra, a plug-in that launches the
full feature set of its Web-enabled service from within Skype. Those on
Skype may click on the "Do More" menu option to open the HD-C plug-in,
which will now appear and operate in Mandarin Chinese, French, German,
Italian, Japanese, Portuguese, Spanish and Polish, in addition to
English.
From that interface, they can start meetings on the spot, inviting
fellow Skype users by sending automated chat messages. (Should Skype
contacts be caught with their headphones unplugged, the chat invite
offers a telephone phone number for joining the conference as well.)
They can also click on the interface's "schedule" button, auto-logging
into the HD-C site, to schedule meetings of as many as 500 attendees
and send e-mail invitations to others, as well as their Skype contacts.
About Vapps, Inc.
Vapps, Inc., based in Hoboken, N.J., provides managed audioconferencing
solutions to the SMB, enterprise and service provider markets using its
patent-pending, wide-band audioconferencing technology. Founded in 2003
by Ben Lilienthal and Jerry Norton, Vapps' flagship service is its
High-Definition Conferencing (HD-C), the first and only
high-definition, flat-rate audioconference offering that can conference
together a mixed-participant group of PSTN phone and Skype users.
For Skype-using participants, HD-C transmits a much richer, more
"in-the-room" voice quality than can be achieved with traditional
phones, dramatically improving the productivity of team collaboration.
Vapps' fees for an unlimited number of conferences and conference
minutes start at a fixed $25 per month for 10 attendees and scale with
the number of participants. For more information, please visit Vapps at
http://www.vapps.com.
CONTACT: Sue Huss, Comunicano, Inc.
Tel: +1 619 379 4396
e-mail: sue.huss@comunicano.com
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Copyright ? 2008 M2 Communications Ltd.
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