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SID Selects Winners of Display Awards
(Wireless News Via Acquire Media NewsEdge)
The Society for Information Display (SID), an organization dedicated to
the advancement of electronic-display technology, announced the winners
of its 13th annual Display of the Year Awards.
SID stated that this year s honorees represent advances in providing
consumers with a superior viewing experience, whether handheld, in the
home, or on the big screen.
Commenting on this year s winners, Dick McCartney, Chair of SID s
Display of the Year Awards Committee, said, Collectively, the 2008
award recipients have excelled at transitioning innovative products and
technologies from hot buzzword to cool reality. The significant number
of nominations we received around the world speaks to the mounting
prestige associated with these accolades across the global display
community. On behalf of SID, I would like to truly commend this year s
award recipients ongoing commitment to innovation and to shaping the
future of today s display arena.
To qualify for consideration for a 2008 Display of the Year Award, a
product had to be available for purchase during the 2007 calendar year.
The six winners, two in each of three main categories, were chosen by a
distinguished panel of experts who evaluated the nominees for their
degree of technical innovation and commercial significance, in addition
to their potential for positive social impact.
The Display of the Year Awards will be presented to the winners during
a special luncheon on Wednesday, May 21, as part of Display Week 2008:
The SID International Symposium, Seminar & Exhibition, which will take
place May 18-23, at the Los Angeles Convention Center in Los Angeles.
Display Component of the Year
Gold Award: Luminus Devices PhlatLight LED Backlight Unit
Last year s Silver Award winner in this category for its PhlatLight
light-emitting diode (LED) technology, Luminus Devices this year topped
the balloting with the PhlatLight backlight unit (BLU) for
liquid-crystal display (LCD) TVs. Developed with Global Lighting
Technology, the PhlatLight BLU integrates Luminus PhlatLight LEDs with
Microlens light guides from Global Lighting Technology, thus requiring
only eight RGB chipsets to illuminate a large-screen LCD display. Other
LED backlight units require hundreds, or even thousands of conventional
LEDs to achieve adequate brightness and uniformity. By requiring fewer
LEDs, the PhlatLight BLU dramatically reduces the cost and complexity
of LED backlighting for large-screen TVs, enabling enhanced brightness
and color uniformity over the life of the TV. Moreover, because it is
edge-illuminated, the PhlatLight BLU also enables thinner LCD-TV
designs.
Silver Award: Fujifilm Corp. WV-EA Film
Twisted-nematic (TN) mode thin-film transistor (TFT)-LCDs are popular
and widely applied in PC monitors because of its high-light
transmittance, relatively fast response time, ease of manufacture and
cost effectiveness. However, TN-mode LCDs did not have enough
viewing-angle performance compared to other LCD modes. The most
successful method to solve TN-mode s weak point was the use of Wide
View (WV) film by FUJIFILM Corporation. The WV film is an optical
compensation film that enhances the viewing-angle performance of
TN-mode LCDs, allowing users to see clear images at oblique angles. The
newly developed WV-EA film in 2007 has succeeded in remarkable film
thickness uniformity, in addition to improved viewing-angle performance
(the viewing angles at a contrast ratio of 10:1 are 160 degrees in both
horizontal and vertical directions). To improve the uniformity, two new
technologies have been introduced in WV-EA film. One is a new airflow
control technology with the precise control of airflow directions and
speed in the drying chamber. The other is a new additive that makes
film thickness uniformity compatible with wide viewing-angle
performance. These improvements have allowed WV-EA film to expand in TV
applications, which have never been possible for conventional WV films.
Display Device of the Year
Gold Award: Sony Corp. XEL-1 OLED TV
The XEL-1 from Sony Corp. is the world s first organic light-emitting
diode (OLED) TV. The 11-inch (diagonal) XEL-1 is just 3mm at its
thinnest point and offers superior picture quality via Sony s
independently developed Organic Panel, which delivers a host of
advantages, including high contrast, peak brightness and color
reproduction, as well as rapid response time. The OLED display panel s
light-emitting structure eliminates both the mercury associated with
traditional backlighting and the need for a separate light source,
enabling extremely low power consumption. Sony s innovative Super Top
Emission technology features a wide aperture ratio, which produces the
high brightness and efficiency that allow the TV to deliver an accurate
picture. The device s proprietary color filter and micro cavity
structure allow it to reproduce natural colors, while featuring rapid
response times for smooth, natural reproduction of fast-moving content,
e.g., sporting events and action scenes in films. The XEL-1 includes
two High-Definition Multimedia Interface (HDMI) inputs and a Memory
Stick slot for viewing high-resolution photos. The inaugural model is
also Digital Media Extender (DMeX) compatible, allowing consumers to
add BRAVIA Internet Video Link service and other future modules.
Silver Award: Samsung SDI 2.2-inch QVGA AMOLED Display
Operating on the principle that a display can never be too (feature)
rich or too thin, Samsung SDI Co., Ltd. introduced the world s thinnest
2.2-inch active-matrix OLED (AMOLED) display. Just 0.52mm thick, no
more than a business card, the QVGA (320 by 240 resolution) AMOLED has
100-percent color gamut, can realize high-speed, full-color (262K)
video images, and can project images on brightness ratio ranging from
10,000 to 1. Based on a conventional glass substrate, the display
employs low-temperature polysilicon (LTPS) technology to approach the
dimensions of a 1.7mm TFT-LCD, considered to be the slimmest among the
existing LCD modules available for mass production. A 1.2-mm spare in
thickness for a cell phone means that there are infinite ways to use
the electric device by adding built-in functions such as Digital
Multimedia Broadcast (DMB) and increase the battery capacity. AMOLED is
regarded as a promising display technology given its advantages over
existing TFT-LCDs, including a 1,000x faster response time and a
40-percent improvement in weight and thickness.
Display Application of the Year
Gold Award: Apple Inc., iPhone
iPhone combines three products a mobile phone, a widescreen iPod with
touch controls, and an Internet communications device with
desktop-class email, web browsing, searching and maps into a single
small, lightweight handheld device. The iPhone s user interface is
based on a large Multi-Touch display and revolutionary software that
completely redefines what users can do on their mobile phones.
iPhone employs advanced built-in sensors an accelerometer, a proximity
sensor and an ambient light sensor that automatically enhance the user
experience and extend battery life. The accelerometer detects when the
user has rotated the device from portrait to landscape, then
automatically changes the contents of the display accordingly, with
users immediately seeing the entire width of a web page, or a photo in
its proper landscape aspect ratio. The proximity sensor detects when
you lift the unit to your ear and immediately turns off the display to
save power and prevent inadvertent touches until it is moved away. And
the ambient light sensor automatically adjusts the display s brightness
to the appropriate level for the current ambient light, thereby
enhancing the user experience and saving power at the same time. The
iPhone is available with an 8GB or 16GB memory.
Silver Award: RealD Stereoscopic 3D Cinema Technology
Recently named one of the world s most innovative companies by Fast
Company magazine, RealD is revolutionizing the cinema industry with its
stereoscopic 3D technology, which turns movie-going into a uniquely
near-tactile experience far different from the gimmick-filled films of
old that come to mind when one thinks of 3D. The RealD system uses a
single projector but places an active filter, which can switch between
two different types of polarization, in front of the projection lens.
This allows the viewer to wear much simpler and more lightweight
passive glasses. Moreover, synchronization, which was a real problem
for two-projector 35mm systems, is less of an issue with digital
cinema. One advantage of the RealD system is that it allows theater
owners to upgrade for stereo presentation without buying another
projector. The impact of RealD s next-generation technology, deployed
across the world s largest 3D platform in 24 countries, has been
compared to the advent of color film when once there was only black and
white.
Display Week 2008: www.sid2008.org
((Comments on this story may be sent to newsdesk@closeupmedia.com))
((Distributed on behalf of 10Meters via M2 Communications Ltd -
http://www.m2.com))
((10Meters - http://www.10meters.com))
Copyright ? 2008 Wireless News
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