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AnchorFree Partners With WebAds UK to Bring World's First Broadband Media Network to EMEA
(Marketwire Via Acquire Media NewsEdge) SUNNYVALE, CA, May 13 / MARKET WIRE/ --
AnchorFree, the largest Hotspot media
network, today announced a partnership with WebAds UK, a leading
independent, interactive advertising network serving the EMEA region,
through which the AnchorFree network will connect UK advertisers with
thousands of mobile Internet users across Europe. The partnership expands
AnchorFree's established footprint of millions of active users in this
region to date.
Launched in the Fall of 2007, AnchorFree's innovative media network has
been rapidly adopted as a strategic tool for advertisers to increase user
engagement and brand interaction via unobtrusive, banner-like
advertisements. These messages are precisely targeted to users' particular
interests, behavior and location. AnchorFree's broadband network guarantees
100% accurate location-based targeting, enabling marketers to reach and
interact with out-of-home mobile consumers over the course of their entire
online experience.
"We are very pleased to support AnchorFree's expanded presence in Europe
and believe that this unique service will prove to be the future of the
mobile Internet," said Jonas Jaanimagi, managing partner, WebAds UK.
"Mobile professionals need to constantly access the Internet on the move,
so in response to this demand we want to be able to offer advertisers
access to this high-net-worth audience across Europe via a service that
will quickly become an industry-standard model."
This ability to geo-target plays a particularly significant role in serving
the diversity of the EMEA region, where advertisers benefit from reaching
pertinent consumers based on the country in which they are located. With
more and more venues such as coffee shops, hotels, train stations and
airports offering Internet access to cater to the millions of traveling
working professionals, advertisers are now presented with an ideal
environment to reach an attentive, relevant audience.
AnchorFree's broadband media network currently serves hundreds of millions
of page views per month, making it a highly strategic channel for
advertisers to reach a broad set of in-transit mobile laptop professionals.
The platform is already being used internationally by more than one hundred
brand advertisers, including AirTran, Circuit City, Clorox, Ford, Harrah's,
Kaiser Permanente, Major League Baseball, McDonald's, Princess Cruises,
Prudential, Qwest and Toyota.
"Advertisers are looking for new and more impactful ways to reach targeted
online consumers, and our broadband media network has been built explicitly
to meet this need," said Mark Smith, COO of AnchorFree. "We already have
millions of users in the EMEA region, and are committed to scaling this
continued growth and creating compelling opportunities for advertisers.
WebAds has established itself with a solid presence in the UK and
surrounding countries, and tapping into this network footprint aligns with
the three-fold AnchorFree value proposition: providing consumers with a
free way to go online, encouraging distribution partners to generate
revenue, and providing advertisers with a means to speak to the right
audience at the right time."
About AnchorFree
AnchorFree, the largest Hotspot media network, is a new marketing channel
for brand and direct response marketers to deliver interactive, timely and
targeted advertisements to laptop and mobile device users when they are
away from the home or office. The AnchorFree network connects advertisers
with millions of consumers in a captive, persistent manner that is highly
measurable and geo-targeted to these user's exact locations. AnchorFree is
also the first advertising network to offer consumers full control over
their privacy and security through the company's Hotspot Shield, a free
advertising supported VPN client available for download at
www.anchorfree.com. AnchorFree is a privately held company based in
Sunnyvale, California.
About WebAds
WebAds runs an independent advertising network of more then 120 websites
across Europe and now has offices in Amsterdam, Milan and London --
employing over 75 experienced staff. WebAds UK (www.webads.co.uk) was
successfully launched in London in March 2007 and now has a total of ten
websites within its ad sales network -- with a particular focus on business
and finance. The WebAds sales network is 100% transparent in everything
that they do with both publishers and advertisers and always seeks to fully
understand, partner and represent each website within the network on an
individual basis.
Contacts
AnchorFree
Melissa Biles or Kasey Fleisher
415-625-8555
E: anchorfree(at)launchsquad(dot)com
WebAds
Jonas Jaanimagi
E: jonas@webads.co.uk
Copyright ? 2008 Marketwire
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