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BroadSoft Names Leslie Ferry as Vice President of Marketing
(Marketwire Via Acquire Media NewsEdge) GAITHERSBURG, MD, May 7 / MARKET WIRE/ --
BroadSoft, Inc., a leading provider of
VoIP application software, today announced the appointment of Leslie Ferry
as vice president of marketing. Ferry brings to BroadSoft over 19 years of
experience in brand management and product marketing in the telecom,
Internet and recruitment industries. Throughout her career, she has built
nationally recognized brands of several notable technology companies,
including MCI, CareerBuilder.com and Network Solutions. She will direct
Broadsoft's marketing strategy as it continues to expand its global reach
and build on its recently launched Web 2.0 initiative.
Before joining BroadSoft, Ferry was vice president of marketing for online
recruiting companies SnagAJob and JobFox. As the vice president of customer
experience at the domain name registration company Network Solutions, Ferry
was instrumental in revamping the company's brand and to positioning it as
a respected leader in web services. Ferry also helped to build one of the
best-known Internet brands as director of marketing for the online jobs
site CareerBuilder.com. Before moving to companies with web-based products,
she spent eight years in the consumer division of MCI.
"I look forward to seeing how the expertise that Leslie brings in branding
and product marketing will further bolster BroadSoft's brand recognition
and market leadership," said Michael Tessler, president and CEO of
BroadSoft. "Leslie's history of elevating the profiles of high-tech
companies and her vision as a marketing strategist make her an asset to our
executive team."
Ferry will oversee global marketing of BroadSoft and its BroadWorks? VoIP
platform. Her duties will include promotion of BroadSoft Xtended, which
brings together the carrier-grade BroadWorks voice applications with
leading Web 2.0 solutions.
"I'm thrilled about the opportunity to help share BroadSoft's vision and
innovative offerings to service providers and users around the globe," said
Ferry. "This is an exciting time for BroadSoft as the company moves forward
with our new Web 2.0 initiative. BroadSoft is a proven trailblazer in the
industry. I look forward to guiding our efforts to evangelize the
award-winning technology that BroadSoft has to offer."
About the BroadWorks Platform
BroadSoft's IMS-compliant BroadWorks? platform provides a comprehensive
range of VoIP applications, including Hosted PBX/IP Centrex, Mobile PBX,
Business Trunking and residential broadband services fully integrated into
a single VoIP application platform. BroadWorks is capable of providing
these applications with the reliability, redundancy, scalability and
regulatory capabilities required to deliver carrier-class service.
About BroadSoft?
BroadSoft provides VoIP application software that enables the delivery of
hosted telephony and multimedia services. Its award-winning flagship
BroadWorks technology empowers wireless, wireline and cable carriers to
deliver next-generation voice and multimedia applications and advanced
features that enable them to increase revenue, enhance competitive
differentiation and elevate customer satisfaction. BroadSoft's family of
carrier-class software products delivers the scale, open architecture and
reliability that the world's leading telecommunications companies demand to
serve mission-critical enterprise and residential broadband customers.
BroadSoft provides VoIP applications to seven of the Top 10 and 13 of the
Top 25 largest carriers worldwide, as measured by recent annual revenue,
including Korea Telecom, KPN, SingTel, Sprint, Telefonica de Espana,
Telstra, T-systems and Verizon. For additional information, go to www.BroadSoft.com.
BroadSoft? and BroadWorks? are registered trademarks of BroadSoft?,
Inc. All other names are trademarks of their respective companies.
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For further information contact:
BroadSoft
Francis Hopkins
+1 (240) 364-5375fhopkins@broadsoft.com
Copyright ? 2008 Marketwire
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