[May 06, 2008]

CommerceTel Enables Mobile Content Delivery and Participation TV Services for Fans of the Jerry Springer Show

SAN DIEGO --(Business Wire)-- CommerceTel, the leading provider of dynamic voice response and mobile content delivery solutions, is enabling fans of the "The Jerry Springer Show" to participate in the show via mobile and landline in a wide variety of ways. Viewers of the hit syndicated series from NBC Universal are now able to call in to a toll-free number, 1.888.JERRYTV, and purchase Jerry Springer Show ringtones, join the Jerry Springer Mobile Fan Club, leave a voicemail, or receive weekly text messages containing Jerry Springer Show trivia. CommerceTel's technology will not only enable the show to extend its brand and generate new revenue, but also develop and grow an interactive relationship with its TV audience.

"CommerceTel's technology gives fans a very quick and easy way to interact with The Jerry Springer Show," said Jonathan Soleymani, Director of Digital Strategy, NBC Universal Domestic Television Distribution. "The interface is extremely simple so that any viewer can use it instantly, and we are especially pleased with the platform's flexibility that enables us to change content and messages quickly, something very useful in the unpredictable environment of The Jerry Springer Show."

CommerceTel's CallFor(TM) system's user interface is intuitive and simple, enabling viewers to get the Jerry Springer content or services they seek quickly and easily. The system integrates voice response, text to speech, and short message service (SMS) technologies to powerful effect, facilitating over the phone interaction in a way that is much simpler and easier than texting to short codes. The viewer simply dials a standard 10-digit number, 1.888.JERRYTV, and then listens to simple audio instructions, such as: touch 1 to download Jerry Springer ringtones, touch 2 to join The Jerry Springer Mobile Fan Club, touch 3 to sign up for weekly text messages from The Jerry Springer Show. The flexibility of the CommerceTel C4 platform allows NBC Universal to update the menu or change content whenever desired.

"Adding interactive elements to TV shows is a powerful tool that can cement a show's link to its viewers and generate revenue at the same time," said Dennis Becker, CommerceTel CEO. "It provides a basis for ongoing communication and a platform to launch virtually unlimited interactive campaigns that will yield valuable information about viewers and their interests."

About CommerceTel

CommerceTel is an innovative telecom technology company focused on driving audience participation and delivering mobile content. CommerceTel's CallFor (C4) platform is a mobile advertising and content delivery technology that enables consumers to interact dynamically with campaigns or receive content by simply dialing a standard 10-digit phone number. The only system of its kind, CallFor is an all-software, all-IP system that directly links telephone and mobile networks so that any user can dial in from anywhere via a standard telephone number and receive digital audio or text content. Much simpler and easier for users than texting to short codes and much more effective than SMS alone, CallFor is also massively scaleable and able to process a virtually unlimited number of transactions on demand. It is integrated with multiple tier-one PSTN/IP carriers and micropayment processing facilities as well as with carrier premium SMS billing systems. www.commercetel.com.

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