[April 24, 2008] Media Layers and uVuMobile Team for Advertising Solution Tweet (Wireless News Via Acquire Media NewsEdge) Media Layers, a provider of real-time personalized, cross-channel and cross-media mobile advertising, and uVuMobile, a supplier of mobile video and audio delivery services, announced the launch of a joint mobile advertising offering. Based on Media Layers SMART solution, uVuMobile customers can now provide their subscribers with highly targeted video and audio on- and off-portal mobile advertising. Combining SMART s real-time personalization technology with uVuMobile's robust content delivery network and content offering. This joint mobile advertising solution will deliver end-users a highly relevant and exciting content experience, the companies stated. Implementations are already underway for services such as video and audio advertising over Mobile Radio channels and video advertising over streaming video, both live and on-demand. This joint mobile advertising solution is now available to all uVuMobile customers providing them the flexibility to place ads before, during or after the chosen content, either as an overlay, split-video image, or other options that optimize the user experience. We are thrilled to join forces with uVuMobile to create this innovative offering, said Media Layers CEO, Noam Man-El. Media Layers is a pioneer in real time, rich-media ad management. Together with uVuMobile's extensive content delivery network and rich portfolio of content partners, we bring to the market a comprehensive offering for creating, managing and monetizing premium mobile ad space, while providing advertisers with unique new channels to target their audience. Bill Loughman, uVuMobile's CEO, said, Mobile Advertising is essential for the establishment of sustainable business models that enable rich-media mobile content to reach mass market usage. Partnering with Media Layers enables us to offer our customers a very comprehensive and unique offering that opens up new business models ensuring an optimal user experience. Utilizing SMART s real-time approach, users are targeted with ads that are relevant and valuable to them, which translates into the highest satisfaction and response rates. For the advertisers and service providers, this means superior ROI and maximum revenues, respectively. ((Comments on this story may be sent to [email protected])) ((Distributed on behalf of 10Meters via M2 Communications Ltd - http://www.m2.com)) ((10Meters - http://www.10meters.com)) Copyright ? 2008 Wireless News [ Back To TMCnet.com's Homepage ]