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Practique Associates Limited: Practique forges a Strategic Alliance
with LeanCRM AG - CRM & Salesforce.com expertise now available within
Practiques Partner Ecosystem
(M2 PressWIRE Via Acquire Media NewsEdge)
RDATE:23042008
Practique, Europe's leading provider of Enterprise Incentive
Compensation Management (ICM) software solutions, today announced a
strategic alliance with LeanCRM AG to strengthen its delivery
capability throughout Europe and the Middle East. This partnership will
leverage combined domain expertise in the telco and finance sectors and
the strong synergy between CRM and ICM software will ensure customers
are adopting best practice sales Performance Management and reward
programmes.
One of the inhibitors to the effective deployment of CRM has been the
failure by organisations to manage cultural and organisational aspects
of using CRM tools. With its heritage in CRM, Performance Management
and a leading European consulting partner for Salesforce.com, LeanCRM
has a strong pedigree in successfully combining CRM and Performance
Management. This is vital in today's market where there is a dynamic
shift from volume to value selling practices.
Parallels between CRM and ICM are evident and these centre on driving
sales behaviours, increasing productivity and revenue. LeanCRM offers a
lean' approach to both consulting and technology; it embodies
efficiency and adopts best practice solutions which are scalable,
repeatable and offers customers a proven business model with rapid
technology delivery and a rapid return on investment.
"Practique is recruiting and partnering with consulting firms which
share our vision; LeanCRM understands the complexities organisations
face and offers a suite of solutions which deliver true benefits to the
customer," said Jo Walker, Managing Director of Practique.
"LeanCRM is a natural fit for Practique not only because of its strong
domain expertise in the telco market, but also because of its
reputation for being a specialist in its field as is Practique.
LeanCRM's pedigree in CRM and inherent understanding of how the
salesforce needs to be rewarded in today's competitive market, means
Practique will be consolidating its reach in Europe and extending into
new territories in order to fulfil the increasing demand for world
class ICM solutions," Walker concluded.
"We believe that the new generation of SaaS products like
Salesforce.com requires a new breed of consulting," commented Michael
Wenglein, Managing Partner at LeanCRM.
"At LeanCRM we strongly believe in an efficient way of working;
implementing best practice, rapid delivery, minimised overheads and an
early return on investment with a proven business model. All these
qualities can be applied to Practique's ICM software INCA so there is a
strong synergy between both our company values and vision," Wenglein
continued.
About Practique
Practique is Europe's leading specialist vendor of Enterprise Incentive
Compensation Management (ICM) software. Its flagship web-based
application, INCA automates sales commission and bonus and is
responsible for managing the commission of over 120,000 employees and
channel partners across Europe every day.
Practique offers clients an end-to-end solution from strategic planning
through to deployment and after sales. Practique understands clients
invest in enterprise ICM solutions with a long-term view and we evolve
and develop our software upgrades to continually meet your business
needs. Emphasis is also placed firmly on education and training in
addition to assisting with communication to staff.
INCA embraces all aspects of performance incentive programmes and so
presents a compelling argument for any business operating variable pay.
It has been proven to drive sales performance, motivate employees,
influence sales behaviours and it positively impacts the business
bottom line. INCA reduces costs such as compensation overpayment and
unnecessary administration overheads and directly links performance
measures to top line company growth targets. For example, one of
Practique's clients cut its operational costs by 37% and drove up sales
volume by 22% within 12 months of implementing INCA.
Practique, a UK-based, privately owned organisation, has implemented
its software across a broad range of industry sectors. It has
successfully deployed INCA into many industry-leading companies,
including The Carphone Warehouse, O2 UK and Germany, Cable & Wireless,
seven separate divisions of BT, The Royal Bank of Scotland and British
Gas Business part of Centrica Plc.
For more information, please visit http://www.practique.co.uk
For further press information, photography or interviews please contact:
Chatterbox PR - Victoria McQuade T - + 44 (0)20 8996 1755 E -
victoria.mcquade@chatterboxpr.co.uk
About LeanCRM
LeanCRM is an international team of Customer Relationship Management
(CRM) specialists with over 12 years global experience of CRM
implementations and a consulting partner for Salesforce.com.
LeanCRM, as the name suggests, provides a lean' efficient approach to
both consulting and technology; it embodies efficiency and adopts best
practice solutions which are scalable, repeatable and offers customers
a proven business model with rapid technology delivery and a rapid
return on investment.
LeanCRM has a global reach which incorporates Europe, the Americas, the
Middle East and Asia. LeanCRM works with enterprise clients and has a
strong pedigree in the telco and IT sectors with clients which
increasingly value highly focused IT projects. Customers include
O2/Telefonica, Hutchinson, FlightCentre and Dubai World Central, as
well as a number of medium sized businesses which are served out of
offices in Germany, Switzerland and Dubai.
For more information, please visit http://www.leancrm.com
CONTACT: Victoria McQuade, Chatterbox PR
Tel: + 44 (0)20 8996 1755
e-mail: victoria.mcquade@chatterboxpr.co.uk
((M2 Communications Ltd disclaims all liability for information
provided within M2 PressWIRE. Data supplied by named party/parties.
Further information on M2 PressWIRE can be obtained at
http://www.presswire.net on the world wide web. Inquiries to
info@m2.com)).
Copyright ? 2008 M2 Communications Ltd.
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