[April 16, 2008] Alien Technology Demos New RFID Advances Tweet (Wireless News Via Thomson Dialog NewsEdge) Alien Technology, a provider of Radio Frequency Identification (RFID) Ultra High Frequency (UHF) products and services, is demonstrating its technology and application program at the RFID Journal Live conference taking place through April 18 in Las Vegas. At the conference, Alien is showcasing a live demonstration of its new Intelligent Tag Radar (ITR) reader firmware functionality, developed for its ALR-9900, ALR-9800 and ALR-8800 Enterprise-Class reader platform. ITR provides information about the velocity and position of tags, in addition to the contents of tag memory. This enables the RFID system to enhance foundational applications of RFID, and will open up new applications and sources of ROI for users, according to the company. "User surveys and interviews indicate that companies in industries ranging from retail to health care are enjoying significant business benefits from RFID, and seeking opportunities to expand those benefits," said Michael Dortch, senior analyst, Aberdeen Group. "Technology advancements such as Alien's ITR and H3 ICs give solution builders more options to deliver new offerings and features that can help users realize more and better bottom-line benefits from their RFID investments." Alien Technology announced sampling of its new high-performance H3 IC with extended memory and authentication security features. The new Alien H3 IC supports various memory configurations, enabling up to 496-bits of EPC data and up to 512-bits of user memory. The company stated that the H3 IC is an optimal choice for applications such as: airline baggage; pharmaceutical drugs; secure access; e-passports; brand authentication and tracking of high-value assets and items, such as electronics, or wines and spirits. "Alien continues to lead the industry with new RFID technology advances for passive IC's, tags and readers," said George Everhart, CEO of Alien Technology. "With our product advances, partners can overcome common challenges for RFID adoption, and bring business benefits and return on investment to their customers within six to twelve months of implementation." ((Comments on this story may be sent to [email protected])) ((Distributed on behalf of 10Meters via M2 Communications Ltd - http://www.m2.com)) ((10Meters - http://www.10meters.com)) Copyright ? 2008 Wireless News [ Back To TMCnet.com's Homepage ]