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Openwave Partners with Adknowledge for Targeted, Email-Based Ads to
Broadband Users
(Wireless News Via Thomson Dialog NewsEdge)
Openwave Systems announced its collaboration with Adknowledge, a
multi-channel ad network specializing in behavioral targeting.
Openwave will utilize Adknowledge's Taglines product, which monetizes
user-generated communications by inserting behaviorally targeted ads at
the bottom of subscriber emails. Additionally the Openwave Contextual
Advertising Solution, which features Ad Broker and Openwave Email Mx,
will give operators the ability to deploy and manage new messaging
services.
"As the Internet advertising market continues to rapidly expand,
operators are actively searching for ways to take part in the value
that their networks provide, while ensuring a positive user experience
for their subscribers," said Shawn Scheuer, director of business
development, Openwave. "Openwave's deep messaging experience and
subscriber profiling capabilities, combined with Adknowledge's
expansive advertising network and proven ability to monetize consumer
email traffic, represents an opportunity for operators to deliver
unique service value and generate revenue."
"Adknowledge's collaboration with Openwave bolsters the effectiveness
of our Tagline product by allowing advertisers to reach consumers in a
targeted, effective and non-intrusive manner," said Jasper Mullarney,
business development executive, Adknowledge. "Combining our advertiser
base and behavioral targeting technology with Openwave's email
solutions will greatly expand the reach of our network across
user-generated communications."
Openwave Ad Broker is a key feature in Openwave's Contextual
Advertising Solution, a service designed for mobile and broadband
operators to leverage the enormous subscriber knowledge available
within their networks to deliver superior targeting. The flexible Ad
Broker campaign management interface can be configured to target the
operator's subscriber base across behavioral, demographic and
contextual dimensions. Operators can segment subscribers based on
historical behavior, demographics and/or their real time context,
including location. The operator can then create campaigns to expose
relevant offers and ads to specific segments.
The Ad Broker campaign management interface is fully integrated with
the Contextual Advertising Solution, thus making subscriber
segmentation, campaign creation and management one seamless workflow,
the company noted in a release.
((Comments on this story may be sent to newsdesk@closeupmedia.com))
((Distributed on behalf of 10Meters via M2 Communications Ltd -
http://www.m2.com))
((10Meters - http://www.10meters.com))
Copyright ? 2008 Wireless News
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