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Execs at CTIA From W3C to Virgin Mobile and Start-Ups Produce Fresh Advice for Bringing Web 2.0 to the Handset
(Market Wire Via Thomson Dialog NewsEdge) LAS VEGAS, NV, April 3 / MARKET WIRE/ --
CTIA -- While thousands here shopped the
aisles of this week's mobile industry center of gravity, a few dozen
opinionated executives and bloggers met to wrestle with the upside and
issues around mobile social networking, semantic web, location-based
services, privacy, the role of operators vs. brands in mobile advertising,
and more. The event, "Web 2.0 Hits the Handset," was sponsored by Airwide Solutions and produced
in collaboration with the Mobile
Messaging 2.0 group blog.
Steve Bratt, CEO of the World Wide Web Consortium (W3C), kicked off the standing room only
session with his vision of a "One Web" user experience
-- and a call for openness and collaboration to achieve it. Bloggers Debi
Jones, Paul Ruppert, Peggy Ann Salz and Oliver Starr facilitated breakout
groups that distilled diverse perspectives into some pointed advice for the
industry. Click here to view
videos of the event.
Highlights include (find more at the Mobile Messaging 2.0 blog):
-- The search for better search is on -- time and screen space is at
premium when search goes mobile -- semantic web, with the promise of
a faster route to what consumers are really trying to find, may be the
answer. Watch for more on visual search, too.
-- Carriers need to do more with their data riches -- or miss the
advertising train. They have metrics and intelligence on what
subscribers read, purchase, and where we go. Carriers' seat at the
advertising table will depend on how effectively they share consumer
data with third party vendors, brands and publishers.
-- He who best enables consumer publishing wins -- Mobile needs to be
true to the ideal of why we're here -- the read/write web. The handset
must be turned into a self-publishing device to share information in
new ways -- bridging screen-to-screen behavior with face-to-face
behavior.
-- Mobile ads a consumer can love? 100% advertising supported models
like Blyk are testing consumers'
thresholds for advertising vs. paying mobile services. Watch this
space.
-- Parents don't get a hall pass when it comes to protection -- no
amount of techno wizardry or the best intentions of carriers and social
networks will substitute for good old fashioned paying attention and
weighing in by parents to control access, information and security.
And parents should stop passing down the most primitive handsets to the
youngest family members -- they don't have the latest protections built
into them and can put information and young users at risk.
Find posts, video, photos at www.mobilemessaging2.com.
Present at the roundtable were:
Kaj Hagros and Jay Seaton of Airwide Solutions; John Styers of Moblico;
Laura Marriott of the Mobile Marketing Association; Steve Bratt of the W3C;
Wade Vesey of Movial, Andy Miller of Quattro Wireless; Dominick Tolli of
Virgin Mobile USA; Jonathan Steuer of Iconoculture; John Puterbaugh of
Nellymoser; Jason DeWitt of Skydeck; Tullio Siragusa of M3Mobile; Mickey
Alam Khan of Mobile Marketer, Paran Johar of JumpTap; Rudy de Waele of
m-trends; and many others.
"What's going to bring Web 2.0, or even 3.0, to the handset is bridging
internet services and mobile networks -- and a whole new level of
commitment, openness and collaboration for all of us in the value chain,"
said Kaj Hagros, VP of Market Development for Airwide Solutions. "The good
news is that there's clearly a real passion to build the infrastructure
that supports open standards, devices that support an enhanced user
experience, brands rolling out new content that subscribers want to find
and consume and an overall willingness to work together. And that's what
it will take to bring the desktop experience -- or even better -- to the
mobile." Hagros was also interviewed about mobile advertising and
highlights of the roundtable by Debi Jones of Mobile Messaging 2.0. Full
video of the interview is available at http://flixwagon.com/watch/10400.
Said Steve Bratt, CEO of W3C: "While becoming increasingly popular with the
rise of smart phone adoption, mobile Web access today still suffers from
interoperability and usability problems. The W3C believes that through a
concerted effort of key players, much like the thought leaders gathered
here today in the mobile production chain, including authoring tool
vendors, content providers, handset manufacturers, and mobile operators,
we will see a sea change in the industry toward standardizing on a
One Web idea, where the internet has the same rich functionality, no matter
what device is used. W3C's vision of One Web is to enable people to use
the Web anywhere, on any device, although one's experience may vary
depending on the device. We want content providers and users to be able
to take advantage of the strengths of each type of device and to eliminate
unnecessary obstacles, without increasing the cost of doing so."
"I think 2008 is going to be a very strong year for off-portal," says John
Styers, a partner at Moblico and former MD for Sprint Media Network,
referring to consumer demand and behavior moving beyond carriers' walled
gardens. "There's definitely a growing interest to trial the open platform
in some way or define what is an open platform. The fundamental question,
however, is when is that inflection point for off-portal and on-portal.
Brands can help promote the One Web concept by providing better
consistency, billing practice and continually expanding access to content."
For more information or to request photos or a podcast (audio/video) from
the event please contact Elena Dunn at elena.dunn@skywritecomms.com or Lisa
Rivero at airwide@pancomm.com. We would also be happy to arrange a briefing
for you with a spokesperson from Airwide or one of the participants from
the event.
About Airwide Solutions
Airwide Solutions is the leading provider of next-generation mobile
messaging and wireless internet infrastructure, applications and solutions.
Its products help more than 120 wireless operators worldwide drive mobile
messaging usage and revenues and enables them to leverage multiple delivery
channels and next-generation infrastructure in new and more powerful ways.
With a history of industry firsts -- including the first text message ever
sent, the introduction of the first SMS router, the first A2P MMS push
gateway and mobile service control which enables mobile context,
personalization and profiling -- the company continues to pioneer new
technologies. Airwide's open, tiered Fusion architecture offers mobile
operators advanced revenue options, a practical pathway to Mobile Messaging
2.0 and a foundation to bridge mobile messaging and mobile internet.
Airwide Solutions operates globally with offices in Europe, the Americas,
Asia Pacific and Africa. For more information about Airwide Solutions,
please visit www.airwidesolutions.com.
Copyright ? 2008 Airwide Solutions Inc. All rights reserved. Airwide is a
registered trademark of Airwide Solutions Inc. All other trademarks are the
property of their respective owners.
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For further information please contact:
Brenda Suarez
Airwide Solutions
Email: Email Contact
Tel: 781-229-2406 xt. 2731
Elena Dunn
Skywrite Communications
Email: Email Contact
Tel: +44 (0) 20 7608 4646
Lisa Rivero
PAN Communications
Email: Email Contact
Tel: 978-474-1900
Copyright ? 2008 Market Wire, Incorporated
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