Paris specialist says Allo to USINTRODUCTION:
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[March 31, 2008]

Paris specialist says Allo to USINTRODUCTION:

(Travel Weekly Via Thomson Dialog NewsEdge)
Paris add-on specialist Allo France is revamping its website.

The Hampshire-based company is working with international search engine optimisation company Oban Multilingual to target US Internet users as well as British.

The aim of the SEO strategy is to get US holidaymakers planning tours of Europe to book Paris sightseeing trips, museums, attractions, shows and river cruises before they arrive.

Oban director Greig Holbrook said there are differences between optimising for British and US consumers. For example, US searchers use the keyword 'vacation', while Brits use 'holiday'. "To optimise a site for both cultures, both words must be visible to search engines," said Holbrook.



Allo France managing director Laurie Pruvost added: "We have more orders from people who do not click on sponsored searches than people who do."

Copyright ? 2008 Reed Business Information - UK. All Rights Reserved.

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