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Coyote Point Systems Gears up Worldwide Sales and Marketing Team to Target Small and Mid-sized Businesses(Market Wire Via Thomson Dialog NewsEdge) SAN JOSE, CA, March 18 / MARKET WIRE/ -- Coyote Point Systems, Inc., the leader in Non-Stop, Affordable Application Availability (TM), announced that the company will exclusively focus on the fast-growing mid-market with its easy-to-use load balancing and acceleration products aligned with worldwide channels targeting the small- and mid-sized business/enterprise (SMB/SME). "We have carved out a leadership position with SMBs and SMEs by offering the industry's foremost combination of performance, value and ease of use," said Bill Kish, CEO/CTO and "Alpha Coyote" of Coyote Point Systems. "Our award-winning Equalizer Series systems are the non-stop front-end used by over 6,500 customers worldwide to keep their Websites and business-critical applications up and running with high availability and accelerated performance. Capitalizing on this success, we are tuning our product roadmap to focus on solutions for affordable disaster recovery and business continuity, desktop and server virtualization, scalable server clustering and the green datacenter." As part of this comprehensive strategy, Coyote Point is growing its marketing and sales team and expanding channel development initiatives. To spearhead this effort, the company recently brought on Richard De Soto as Vice President of Worldwide Marketing and Sales. De Soto will guide the company's marketing and sales strategies to address mid-market requirements and grow the company's presence with leading channel providers worldwide. "With their tight budgets and small IT staffs, SMBs and SMEs need plug-in IT solutions that are affordable, dependable, and easy to deploy and manage, combined with local sales and service and ready access to key vendors," said De Soto. "Coyote Point has a leg up on the competition because of our unsurpassed combination of easy-to-use technology, affordable products and excellent service. Now, our challenges are to educate mid-sized companies about server load balancing and the benefits of Coyote Point's solutions and to help our worldwide network of channel partners and solutions providers realize the huge, untapped sales opportunity in the mid-market segment." De Soto is a seasoned executive with senior marketing, sales and startup-CEO experience at leading top-tier public companies, including Nortel Networks and Extreme Networks, as well as successful startups in application acceleration, mobile convergence, VoIP and security markets. He is a graduate of San Jose State University and the Advanced Information Systems Certificate Program of the Cambridge Technology Center. Working with De Soto, Kat Marquez, Coyote Point's Director of Corporate and Partner Marketing, is responsible for the company's corporate communications and awareness initiatives. Marquez will develop online and print marketing programs, lead-generation programs and other outbound marketing activities aimed at increasing awareness with end-users and penetration with leading channel partners worldwide. Jim Puchbauer recently joined the company as Director of Product Marketing and Strategic Alliances to serve as the company's product evangelist, creating content for end-user and partner programs and developing strategic partnerships. Jim has many years of experience in both channel sales and product marketing for high-tech companies, including Frontrange, McDonnell Douglas, NCR and AltiGen, a startup with a successful IPO. Coyote Point also has recently expanded its domestic sales team, adding senior sales veterans such as Mike Gomes from Radware and Jay Dosanjh from NETGEAR. These individuals, experienced at recruiting and growing larger VARs, will work to increase Coyote Point's roster of domestic reseller partners, which currently include Dell, CDW, PC Mall and Softchoice. In Europe, Coyote Point has expanded its presence with the opening of a new U.K. office headed up by Bill Butt, Coyote Point's new Director of Sales for EMEA. Coyote Point already has significant presence in Asia Pacific, including Japan and the emerging market of China. "There is an emerging market in the SME space for load balancing and application delivery systems that deliver a good mix of features, price/performance and ease of installation," said Joe Skorupa, Research Vice President for Gartner. "A focus on these customers and associated channels will be a key to success in this market." Coyote Point recently introduced the most ambitious release to date of the systems software for its Equalizer Series family of load balancing and acceleration appliances. New in Coyote Point's Equalizer Series V8 are significant enhancements for Non-Stop Application Availability, Affordable Acceleration & Scalability and Administrator Friendliness, including server cluster surge protection, Akamai compatibility, Microsoft Web Outlook Access support, HTTP compression and several acceleration optimizations. Going forward, the company intends to refine its Equalizer Series products with enhancements for acceleration, bandwidth management, virtualization, business continuity and other key requirements. About Coyote Point Coyote Point Systems, Inc. has emerged as the leader in Non-Stop, Affordable Application Availability for the small and midrange enterprise. Coyote Point's award-winning Equalizer Series load balancing and acceleration systems provide the industry's foremost combination of performance, affordability and ease of use. Thousands of customers worldwide deploy Coyote Point solutions to ensure non-stop operations, accelerated delivery and on-demand scalability of business-critical Websites and applications. Coyote Point is headquartered in San Jose, CA and works with leading channel partners in the U.S., Canada, Europe, Asia, Australia and Africa. The company can be reached at 1-877-367-2696 or http://www.coyotepoint.com. Contacts: Kat Marquez Director of Corporate and Partner MarketingEmail Contact +1.408.291.5246http://www.coyotepoint.com Zee Zaballos ZNA CommunicationsEmail Contact +1.831.425.1581 x201 Copyright ? 2008 Market Wire, Incorporated |