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Frost & Sullivan: Mobile Content Services in South Africa Defined by
Mobile Users
(Wireless News Via Thomson Dialog NewsEdge)
South Africa's mobile users will benefit from the continuous
development of content services as reductions in broadband costs offer
cheaper internet access, reports Frost & Sullivan.
The consulting company anticipates the demand for mobile content
services in South Africa to increase because of rising customer
awareness about the availability of multiple services and applications.
New analysis from Frost & Sullivan, South African Mobile Content
Services Market, finds that the market is set to grow by an average of
15 percent up until 2013.
Content users are no longer just downloading content, they are sharing,
personalising and creating content. At the same time, mobile content
services are moving towards business communication and mobile
advertising.
"The future of mobile content services is in transition from SMS and
MMS to instant messaging, media and video blogging," notes Frost &
Sullivan Industry Analyst Lindsey McDonald. "Building of mobile content
communities and sharing of video clips is becoming a norm."
Consumers and corporate users are using content services as a form of
communication with clients and as a way of building communities.
However the difficulty in differentiating among mobile content services
is proving to be a hindrance for companies operating in this market.
Mobile content providers offer similar products making market
penetration and customer loyalty a challenge.
"Continuous innovation and provision of quality customers service is
one way mobile content providers can differentiate their services in
the market," explains McDonald. "Creating a variety of customised
services based on customers' needs would be an effective approach to
use when creating content."
South African Mobile Content Services Market is part of the Mobile &
Wireless Growth Partnership Service programme, which also includes
research on the following issues: African Mobile Outlook and Africa's
Demand for Mobile Internet. All research included in subscriptions
provide detailed market opportunities and industry trends that have
been evaluated following extensive interviews with market participants.
Interviews with the press are available.
((Comments on this story may be sent to newsdesk@closeupmedia.com))
((Distributed on behalf of 10Meters via M2 Communications Ltd -
http://www.m2.com))
((10Meters - http://www.10meters.com))
Copyright ? 2008 Wireless News
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