TMCnet News

Synchronica: Synchronica Brings 2008 funding to $7.5 Million to Capitalize on Mobile Email Opportunities in Emerging Markets
[February 27, 2008]

Synchronica: Synchronica Brings 2008 funding to $7.5 Million to Capitalize on Mobile Email Opportunities in Emerging Markets


(M2 PressWIRE Via Thomson Dialog NewsEdge)
RDATE:27022008

Royal Tunbridge Wells, February 27, 2008. - Synchronica plc, an
international provider of mobile email and synchronization solutions,
has raised an additional USD 3.9 million to further fund its push into
emerging markets with its mobile email and backup solutions. Mobile
Gateway enables operators to offer push email on mass market handsets
for both consumer and business users, while Mobile Backup offers a
backup and restore service for the personal information stored on
devices.

This latest placing of new shares to institutional and private
investors is in addition to the funding in January and brings the 2008
investment in the company to USD 7.5 million. The funds will be used
primarily to expand Synchronica's sales and support functions in
emerging markets including Middle East, Africa, Asia, and Latin America.

The investment comes as Synchronica makes significant in-roads into
emerging markets. The first mobile operator has already launched Mobile
Gateway, and another 15 operators are currently trialling the software.

Mobile Gateway 3.5 works with more than three billion of the phones in
use around the world today, both smartphones and mass market devices,
making it ideal for emerging markets where low-cost handsets represent
the vast majority of devices. Mobile Backup is also ideally suited,
because the mobile phone is increasingly becoming the primary
repository of choice for social and business contact information in
these regions.

Informa predicts that there will be 4.81 billion mobile phone
subscribers by 2012, with the majority of the next billion subscribers
coming from emerging markets where PC and fixed-line penetration is low
and consumers rely on their mobile phones for communication.

Commenting on the funding, Carsten Brinkschulte, Synchronica's CEO,
said: "This new round of funding is important because it allows us to
continue to strengthen our efforts in emerging markets. We have a
robust pipeline of prospects in these regions and a first rate solution
that truly offers mobile email for everyone, regardless of which phone
they use. With these funds and our recent announcement of the strategic
partnership with Brightstar to distribute Mobile Gateway in over 50
countries across six continents we are well positioned to offer mobile
operators a 'BlackBerry for the rest of us'."

Mobile Gateway is ideally suited for consumers and business users in
emerging markets because it provides zero footprint, carrier-grade push
email and synchronization services for virtually all mass market
feature phones and smartphones being used by subscribers today. With
Mobile Gateway 3.5, even the most basic phones can receive email via an
email-to-SMS gateway which shows header and body text in a text message.

Another benefit for subscribers in emerging markets, where PC
penetration is low, is that they can now sign up for the service from
their handset via WAP, removing the need to register using a PC.

Mobile Backup 1.2 features two fast and simple ways for consumers to
sign up to this service directly from their phone, which is important
for emerging markets. Customers can now register via a straightforward
WAP interface or through a simple SMS signup procedure. A built-in
client provisioning module automatically configures the phone.

About Synchronica

Synchronica plc develops and markets industry standard mobile email and
synchronization solutions for the vast majority of devices in the
market today. Mobile operators, device manufacturers, and service
providers in emerging and developed markets use Synchronica products to
offer mobile email, PIM synchronization and backup and restore services
to their consumer and corporate customer base. Products include the
push email and synchronization solution Mobile Gateway and the mass
market device backup solution Mobile Backup. Headquartered in the U.K.,
with a development center in Germany and presences in the USA, Hong
Kong, and Dubai. Synchronica plc is a public company traded on the AIM
list of the London Stock Exchange (SYNC.LN). More information is
available at http://www.synchronica.com
For more information, please contact:

Nicole Meissner Chief Marketing Officer Tel.: +44 1892 552 780 Mobile:
+44 7977 256 412 Fax: +44 1892 552 721 [email protected]

CONTACT: Synchronica plc
Tel: +44 (0)1892 552 720
Fax: +44 (0)1892 552 721
e-mail: [email protected]
Nicole Meissner, Chief Marketing Officer
Tel: +44 (0)1892 552 780
Tel: +44 (0)7977 256 412
Fax: +44 (0)1892 552 721
e-mail: [email protected]

((M2 Communications Ltd disclaims all liability for information
provided within M2 PressWIRE. Data supplied by named party/parties.
Further information on M2 PressWIRE can be obtained at
http://www.presswire.net on the world wide web. Inquiries to
[email protected])).

Copyright ? 2008 M2 Communications Ltd.

[ Back To TMCnet.com's Homepage ]