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Xanga Goes Mobile in Hong Kong with CSLNEW YORK & HONG KONG & SAN DIEGO --(Business Wire)-- Xanga, the most visited social network in Hong Kong(a), and CSL, the largest Hong Kong mobile operator, announced today that they have launched Xanga Mobile to CSL customers through Intercasting's award-winning ANTHEM(TM) platform. For the first time in Hong Kong, CSL customers will have direct access to Xanga through a dedicated mobile application. The Xanga Mobile on-phone application allows CSL customers to keep in touch with friends, upload pictures directly with their handset's camera, post to their Xanga Weblog and more under one easy-to-use interface, with all screen pages optimized for mobile use. CSL is offering one-month free Xanga Mobile service to its customers upon subscription. The monthly service fee is HK$20, which is inclusive of all data charges. The service is supported by selected handsets and CSL will also pre-install the application software on its popular handsets to make Xanga Mobile available right out of the box. In addition, the messaging features of Xanga's website will be fully connected to CSL's network through text and multimedia messaging soon. "CSL is dedicated to providing exciting mobile entertainment to our trend-setting customers," said Christina Teo, Chief Marketing Officer at CSL. "We are delighted to become Hong Kong's first mobile operator to launch Xanga Mobile. The advanced Xanga Mobile application is ideal for bringing the online social network to handsets." "Our Hong Kong users blog and network like crazy on Xanga's website. Now they can use their cellphones and Xanga Mobile to blog and keep in touch, from anywhere on the CSL mobile network," said John Hiler, Chief Executive Officer of Xanga. "Social networking is a leading online activity in Hong Kong, but users have been blocked from taking it mobile in large numbers by price, service and technology barriers," said Sean Kane, General Manager International for Intercasting. "It is an honor that CSL and Xanga have chosen the ANTHEM(TM) mobile social networking platform to break these barriers." Intercasting currently works with wireless carriers to provide a bevy of web-based community and social networking sites for subscribers through its ANTHEM(TM) platform. ANTHEM(TM) is also available to major brands and entertainment companies interested in developing mobile social networking communities. (a) Source: comScore World Metrix December 2007. About Xanga More than 30 million users have started their own free Xanga site to write weblogs, share photos and videos, and meet new friends About CSL CSL is the largest operator in the mobile communications market in Hong Kong. The Company launched its mobile services in 1983, and today operates a world-class GSM / WCDMA network. In April 2006, a joint venture company, CSL New World Mobility Limited to own Hong Kong CSL Limited and New World PCS Limited, was formed. The Company markets its services to various segments through its mobile brands: 1O1O, One2Free and New World Mobility. CSL introduced its 3G and Wi-Fi services in 2004 and HSDPA in 2006, and has pioneered the launch of HSCSD, GPRS, MMS, EDGE, Video Sharing and "3G Mobile TV" in Hong Kong. For more information about CSL, please visit www.hkcsl.com. About Intercasting Intercasting, the leading mobile social networking platform provider, partners with wireless carriers, social networking companies, major brands and entertainment companies across the globe to drive the growth of mobile social networking through its ANTHEM(TM) platform. ANTHEM(TM) provides application, mobile Internet, device integration and messaging-based solutions. Entities interested in working with Intercasting please email [email protected]. |
