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Synchronica Bolsters 'Mobile Gateway;(Wireless News Via Thomson Dialog NewsEdge) Synchronica, a provider of mobile email and synchronization solutions, announced that the latest version of its mobile email software, Mobile Gateway 3.5, now works with more than three billion phones in use around the world. Synchronica said that for emerging markets, such as the Indian sub-continent and the Middle East and Africa (MEA), mobile operators can now offer mobile email to all of their prosumer/consumer subscribers, regardless of which handset they use. Synchronica is making in-roads into emerging markets, with the first mobile operator having launched Mobile Gateway and another 15 operators currently trialling the software. Carsten Brinkschulte, Synchronica s CEO, noted: Mobile operators in emerging markets have been telling us that they see a strong market for mass-market mobile email and look at mobile email as a way to get around the inherent problems caused by low fixed line and PC penetration. The challenge has been finding a mobile email solution that works with all phones in use today and does not need additional client software to be installed on the device. With Mobile Gateway 3.5, we have added the last piece of the jigsaw, by enabling any mobile phone user, regardless of which handset they use, to access their email easily from their phone. Brinkschulte continued: All forecasts point to emerging markets as the breakthrough area for mass-market mobile email. India, for example, saw a 97 percent year-on-year growth in new mobile subscribers during 2006 to 149.5 million1, and forecasts point to a total of 300 million mobile users by the end of 2008. The number of mobile phone subscribers in developing countries has almost tripled in the last five years and they now account for 58 per cent of subscribers worldwide2. All of this bodes well for mobile email, when you consider that the number of email users in India outstrips the number of PCs in the country. Recent trips to emerging markets convinced me that mobile operators in these regions now have the opportunity to make the mobile phone the primary device for accessing the Internet and our mobile email for all solution can become the most popular data service generating recurring revenues and preventing churn. ((Comments on this story may be sent to [email protected])) ((Distributed on behalf of 10Meters via M2 Communications Ltd - http://www.m2.com)) ((10Meters - http://www.10meters.com)) Copyright ? 2008 Wireless News |
