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Informa Telecoms & Media: Mobile Social Networking growth accelerates:
Revenues could reach US$52 billion by 2012; High growth is
multi-dimensional, many new opportunities emerging
(M2 PressWIRE Via Thomson Dialog NewsEdge)
RDATE:11022008
London -- Mobile Social Networking is already an established service in
some regions, but in 2008 and beyond new features are attracting larger
numbers of users and permitting new business opportunities. Mobile
Social Networking is now a global phenomenon with expansion in all
directions.
Informa Telecoms & Media has just published a ground breaking report
entitled Mobile Social Networking: Communities and Content on the Move.
The research concludes that the number of mobile social networking
users exceeded 50 million, approximately 2.3% of the global mobile user
population on December 31 2007. Some of these users were registered in
multiple mobile communities, engaging with friends, having fun and
sharing their passions with others. With only low investments from
mobile network operators, the growth in users and community
registrations will continue at a CAGR of 30-50%, depending on the type
of community and the region. By 2012, there will be between 12.5%
penetration of mobile social networks among mobile users globally in
the most conservative scenario, approximately 23% in the high growth
scenario.
"Mobile Social Networking is approaching or has reached critical mass
among mobile subscribers in South Korea and Japan," says Christine
Perey, independent analyst, PEREY Research & Consulting, and author of
the report. "The US, the Nordic countries and Western Europe are
experiencing high growth and other geographies are following. Much of
the recent additions have been responses to new WAP-based services
which offer engaging communities and exciting features with low
obstacles to entry. Both off-deck and on-deck, the latest mobile
community platforms are providing rich media experiences that users
want on their mobile handsets."
In 2006, Mobile Social Networking revenues exceeded US$1.5 billion and
more than doubled in 2007. The revenue growth will accelerate in the
next two years but after that point, much depends on mobile network
operators' policies and the interests of users. By 2012 revenues
generated from all business models in this industry is forecast to
reach US$28.9 billion in the most conservative scenario and $52 billion
in the high growth scenario.
Over the next 24 months communities which foster friendships will
continue strong growth in users and revenues. Entertainment community
segment revenues will overtake in some regions in 2010. Other community
segments focusing on productivity, fame and social shopping are
beginning to emerge on mobile platforms, diversifying the offers and
attracting people of different socioeconomic and demographic profiles
to Mobile Social Networking services.
"This report is the first of its kind, to keep the hype to one side,
and truly focus on what is under the covers of online communities
globally. It explores the role of the different players, involved in
the value chain of user generated content including the innovative
software vendors, trusted operators, and the trendy social networks.
This is a hot area at the moment; it is great to see such a
comprehensive report that deals with the facts," says Nagappan
Arunachalam (Arun) Chief Marketing Officer, NewBay Software.
Tim O'Conner, CEO of FunkSexyCool, Inc. says, "This report is
absolutely brilliant. The industry has needed something like this for
years. Now we can use the frameworks and analyses to cut through the
chase and have better business discussions."
About Mobile Social Networking: Communities and Content on the Move
Mobile Social Networking: Communities and Content on the Move is a
270-page report that assesses social, business and technology factors
in the Mobile Social Networking equation and provides the most detailed
and insightful examination of the market-today and in the future. The
report includes important new industry segmentations and introduces a
powerful model for quantifying the market growth using three scenarios.
In the companion volume, 31 fully operational mobile social networking
services are described and their positions/prospects for growth
analysed from multiple perspectives.
For more information or to order your copy please visit
www.informatm.com/msn
About PEREY Research & Consulting
PEREY Research & Consulting provides independent analyses and strategic
planning services to the mobile industry in the areas of mobile UGC,
social networking and video communications. For more information about
the company and services offered, go to www.perey.com
About Informa Telecoms & Media
Informa Telecoms & Media is the leading provider of business
intelligence and strategic services to the global telecoms and media
markets. There are two key strands to Informa Telecom & Media's
business:
Providing business critical information
Informa Telecoms & Media produce and distribute business information
products using innovative formats and powerful channels that meet the
real business needs of their customers. Informa Telecom & Media's
research services, reports and consultancy guides the decisions of over
10,000 leading decision makers.
Creating communities
Informa Telecoms & Media works to actively foster and empower the
communities it works with, assisting in debating and sharing best
practice, solving problems and stimulating innovation. From magazines
to online information portals, from large exhibitions to intimate
networking lunches at focused conferences, Informa Telecoms & Media
bring the industry together to enable progress within the dynamic
telecoms and media markets.
((M2 Communications Ltd disclaims all liability for information
provided within M2 PressWIRE. Data supplied by named party/parties.
Further information on M2 PressWIRE can be obtained at
http://www.presswire.net on the world wide web. Inquiries to
info@m2.com)).
Copyright ? 2008 M2 Communications Ltd.
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