(Market Wire Via Thomson Dialog NewsEdge) WASHINGTON, DC, February 11 / MARKET WIRE/ --

Searchles ? -- the intelligent social
search and social networking platform that gets smarter every time you use
it -- has advanced its strategic partnership with Total Telecom to expand user-generated
tag clouds to both the Finance and Network & Services
sections of the UK-based global communications site. This broader solution
builds upon the strong performance of the tag cloud deployed on the site's
Telecom, Media &
Entertainment (TME) section this past November, which leads site
visitors to an integrated page of Searchles' user-aggregated search results
specifically on TME and the others accordingly. The continuing
incorporation of social media features into Total Telecom's framework has
brought about both a surge in page views and an increase in ad-revenue due
to the highly targeted content the Searchles' tools provide.

"Since deploying the searchles tag clouds, we've seen our online social
search ad impressions double -- and the beauty is that both our site
visitors and our advertisers directly benefit," said Rob Chambers,
Publisher of Total Telecom. "With little technical effort from our end,
we're able to offer our readers easy access to comprehensive telecom news
accumulated from around the web, while at the same time realizing the
advantages as a publisher of targeted ad-revenue and a jump in page views."

"Our platform is geared towards effective social media solutions that can
easily benefit content-providers looking to bring a sense of social
networking and social recommendations to their site and user-community,"
said Chris Seline, CTO and Founder of Searchles. "It's a great benefit to
Total Telecom that site visitors have been utilizing our tag clouds. In
effect they've been using Total Telecom as a jumping off point on the web
to gain access to more information and users with similar interests. We
anticipate that our strategic solution will continue to drive an increase
in page views to their site.

The integrated social news page pulls directly from the corresponding
Searchles groups generated by users with various interests, which can be
tailored to a site's niche market. Because of this, the solution offers a
tag cloud that is optimal for targeted advertising and also enables readers
to connect to trusted users, which is yet another channel for discovering
trusted content. Searchles also provides business solutions for media
sites with customizable Social Discovery
tools, which go a step further in analyzing a site's content and connecting
its users with related interests -- serving to engage readers and create a
sense of community.

The higher premiums of targeted advertising served up by a Searchles
user-generated tag cloud advances the business strategy of any web
publisher targeting a niche market while also adding valued content to the
average site-visitor. This deeper integration of Searchles social media
tools with Total Telecom's universe is anticipated to continue down the
path beneficial gains to publisher, advertisers, and users alike.

About Searchles

[Search + Circles =] Searchles is a
highly scaleable "social search" platform that showcases expertise, enables
collaboration with peers and instantly captures it in searchable knowledge
indexes. The platform is a hybrid, combining aspects of "social
bookmarking" and "social networking" technology with analytical "social
search" capability to allow for network search.

Network search enables users to discover content with personalized
filtering features that include tags and keywords, as well as the ability
to apply these same filters to search all postings, groups, friends, or
friends' friends based on each user's personal criteria. By analyzing the
associations and patterns between trusted people, sources, tags and
content, Searchles is able to deliver more precise results while suggesting
relevant content and people as well.

The proprietary technology behind Searchles is an evolution of the search
engine Dumbfind, developed by veteran search technologist and Searchles'
founder and CTO Chris Seline. Both brands are wholly owned by Searchles,
Inc., a privately held company based in Washington, D.C. backed by angel
investors.

About Total Telecom

Total Telecom meets the information
and research needs of the Global Communications industry, from breaking
news to expert analysis. It is the leading communications link between
operators, end users and the vendors, carriers and resellers of
telecommunications technology and services. Online, in print and in person,
Total Telecom has helped telecoms professionals through the highs and lows
of the Global Communications industry, emerging in today's dynamic market
as the authoritative voice of the industry. http://www.totaltele.com

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Total Telecom Media Contact:
Rob Chambers
+ 44 20 7827 5971Email Contact
Searchles Media Contact:
Natalya Yassmini
Searchles, Inc.
+1.202.903.2413Email Contact

Copyright ? 2008 Market Wire, Incorporated

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