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Searchles UGC Strategies Give Strong Showing on Total Telecom, Expanding Partnership to Keep Momentum on Ad Gains(Market Wire Via Thomson Dialog NewsEdge) WASHINGTON, DC, February 11 / MARKET WIRE/ -- Searchles ? -- the intelligent social search and social networking platform that gets smarter every time you use it -- has advanced its strategic partnership with Total Telecom to expand user-generated tag clouds to both the Finance and Network & Services sections of the UK-based global communications site. This broader solution builds upon the strong performance of the tag cloud deployed on the site's Telecom, Media & Entertainment (TME) section this past November, which leads site visitors to an integrated page of Searchles' user-aggregated search results specifically on TME and the others accordingly. The continuing incorporation of social media features into Total Telecom's framework has brought about both a surge in page views and an increase in ad-revenue due to the highly targeted content the Searchles' tools provide. "Since deploying the searchles tag clouds, we've seen our online social search ad impressions double -- and the beauty is that both our site visitors and our advertisers directly benefit," said Rob Chambers, Publisher of Total Telecom. "With little technical effort from our end, we're able to offer our readers easy access to comprehensive telecom news accumulated from around the web, while at the same time realizing the advantages as a publisher of targeted ad-revenue and a jump in page views." "Our platform is geared towards effective social media solutions that can easily benefit content-providers looking to bring a sense of social networking and social recommendations to their site and user-community," said Chris Seline, CTO and Founder of Searchles. "It's a great benefit to Total Telecom that site visitors have been utilizing our tag clouds. In effect they've been using Total Telecom as a jumping off point on the web to gain access to more information and users with similar interests. We anticipate that our strategic solution will continue to drive an increase in page views to their site. The integrated social news page pulls directly from the corresponding Searchles groups generated by users with various interests, which can be tailored to a site's niche market. Because of this, the solution offers a tag cloud that is optimal for targeted advertising and also enables readers to connect to trusted users, which is yet another channel for discovering trusted content. Searchles also provides business solutions for media sites with customizable Social Discovery tools, which go a step further in analyzing a site's content and connecting its users with related interests -- serving to engage readers and create a sense of community. The higher premiums of targeted advertising served up by a Searchles user-generated tag cloud advances the business strategy of any web publisher targeting a niche market while also adding valued content to the average site-visitor. This deeper integration of Searchles social media tools with Total Telecom's universe is anticipated to continue down the path beneficial gains to publisher, advertisers, and users alike. About Searchles [Search + Circles =] Searchles is a highly scaleable "social search" platform that showcases expertise, enables collaboration with peers and instantly captures it in searchable knowledge indexes. The platform is a hybrid, combining aspects of "social bookmarking" and "social networking" technology with analytical "social search" capability to allow for network search. Network search enables users to discover content with personalized filtering features that include tags and keywords, as well as the ability to apply these same filters to search all postings, groups, friends, or friends' friends based on each user's personal criteria. By analyzing the associations and patterns between trusted people, sources, tags and content, Searchles is able to deliver more precise results while suggesting relevant content and people as well. The proprietary technology behind Searchles is an evolution of the search engine Dumbfind, developed by veteran search technologist and Searchles' founder and CTO Chris Seline. Both brands are wholly owned by Searchles, Inc., a privately held company based in Washington, D.C. backed by angel investors. About Total Telecom Total Telecom meets the information and research needs of the Global Communications industry, from breaking news to expert analysis. It is the leading communications link between operators, end users and the vendors, carriers and resellers of telecommunications technology and services. Online, in print and in person, Total Telecom has helped telecoms professionals through the highs and lows of the Global Communications industry, emerging in today's dynamic market as the authoritative voice of the industry. http://www.totaltele.com Add to Digg Bookmark with del.icio.us Add to Newsvine Total Telecom Media Contact: Rob Chambers + 44 20 7827 5971Email Contact Searchles Media Contact: Natalya Yassmini Searchles, Inc. +1.202.903.2413Email Contact Copyright ? 2008 Market Wire, Incorporated |