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Air2Web Introduces New Executive Suite for 2008
(Wireless News Via Thomson Dialog NewsEdge)
Air2Web, a provider of mobile marketing, announced its new executive
line up for 2008.
The updates include newly appointed President, Bill Jones; Chief
Financial Officer, Don Dysert; and Senior Vice President of Marketing
and Agency Programs, Scott Foernsler.
"With increasing importance of mobile to consumers, now more than ever,
brands need a trusted and experienced partner to deliver mobile
campaigns that enrich the consumer experience. Air2Web is that mobile
marketing partner," says Bill Jones, President of Air2Web. "Our new
agency strategy takes mobile marketing to the next level and increases
awareness among a broader audience. This, combined with our renewed
focus on specific vertical markets, will provide tremendous value to
the big brands.
With the new team, Air2Web has launched its new Agency Programs
practice. The new Agency Programs practice is focused on cooperating
with not competing with marketing agencies. The Agency Programs team
will offer agencies of all types (marketing, PR, interactive,
advertising), technology services and best practice consultancy on
ideation, implementation and more. This further provides brands access
to mobile marketing thought leadership, directly or via their agencies.
Additionally, Air2Web is strengthening its vertical market focus,
emphasizing mobile marketing solutions for carriers, content providers
and brands across financial services, retail, CPG, food & beverage,
insurance, and media & entertainment, among others, the company noted
in a release.
((Comments on this story may be sent to newsdesk@closeupmedia.com))
((Distributed on behalf of 10Meters via M2 Communications Ltd -
http://www.m2.com))
((10Meters - http://www.10meters.com))
Copyright ? 2008 Wireless News
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