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Multiplied Media launches Poynt on AOL Instant Messenger
[February 04, 2008]

Multiplied Media launches Poynt on AOL Instant Messenger


(Canada Newswire English Via Thomson Dialog NewsEdge) Attention Business Editors

Superpages.com's Full Directory of Local Business Listings Available to

AOL Instant Messenger Users in the United States

CALGARY, Feb. 4 /CNW/ - Multiplied Media Corporation is pleased to announce the availability of Poynt, their multimedia local search service, on the AOL Instant Messenger network (AIM). Multiplied Media has collaborated with Idearc Media Corp., home to Superpages.com(R) and publisher of the Verizon(R) Yellow Pages, to deliver Superpages.com's full directory of local U.S. business listings over instant messaging platforms.



Poynt is now available to approximately 70 million North American users through Windows Live Messenger and AOL Instant Messenger.

Poynt helps consumers find business information for products and services they want to buy or acquire at that moment, locally. To use the service on AIM, consumers add the screen name 'Poynt' to their buddy list and interact with it like they would their other IM contacts. Once consumers have specified their search location, they enter keywords for the businesses and services they need and results are returned, with those closest to their specified search location listed first.


"Last year, we set out to deliver Poynt to consumers on North America's two most widely used instant messaging platforms," said John Lowe, CEO, Multiplied Media. "Now that we have successfully deployed the Poynt service on Windows Live Messenger and AOL Instant Messenger, we are turning our attention to delivering additional content and making the service available through additional platforms."

About Multiplied Media Corporation

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Multiplied Media Corp. (www.multiplied.com) has developed Poynt (www.mypoynt.com), the first multimedia local search service available over Microsoft's Windows Live Messenger and AOL's AIM instant messaging networks. Through agreements with Yellow Pages Group in Canada and Idearc Media (Superpages.com) in the United States, Poynt connects consumers with the facility, retail and consumer goods information that assists decision making and purchasing. Headquartered in Calgary, AB, Canada, Multiplied Media trades on the TSX Venture Exchange under the symbol MMC.

About Idearc Inc.

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Idearc Inc. (NYSE: IAR) delivers products on multiple platforms to help consumers find the information they want, wherever they are. Idearc's multi-platform of advertising solutions includes Superpages.com(R), Superpages Mobile(SM), Superpages Mobile(SM) for BlackBerry(R), Switchboard.com(R), LocalSearch.com, Verizon(R) Yellow Pages, Verizon(R) White Pages, smaller-sized portable Verizon(R) Yellow Pages Companion Directories, Solutions At Hand(TM) magazine, Solutions at Home(TM) magazine, and Solutions on the Move(TM) and Solutions Direct(TM) direct mail packages. For more information, visit www.idearc.com.

Forward Looking Statements

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Certain statements in this release, other than statements of historical fact, may include forward-looking information that involves various risks and uncertainties. There can be no assurance that such forward-looking statements will prove to be accurate. Actual result and future events could differ materially from those anticipated in such statements. These and all subsequent written and oral forward-looking statements are based on the estimates and opinions of management on the dates they are made and expressly qualified in their entirety by this notice. The Company assumes no obligation to update forward-looking statements should circumstances or management's estimates or opinions change, other than as required pursuant to applicable securities laws.

The TSX Venture Exchange does not accept responsibility for the adequacy

or accuracy of this release.

Andrew Osis, CFO & Director, Multiplied Media Corporation, (403) 313-3719, [email protected]; MEDIA CONTACT: Kelly Taylor, The Bohle Company (for Multiplied Media), (310) 785-0515, ext. 207, [email protected]; Margaret Glover-Campbell, Director, Communications, Multiplied Media Corporation, (403) 313-3719, [email protected]; Andrew Shane, Media Relations, Idearc Media Corp. (NYSE: IAR), (972) 453-6473, [email protected]

Copyright ? 2008 Canada Newswire Ltd. All Rights Reserved.

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