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O2: O2 Keeps It Simple With Best Value Tariffs To Date
(M2 PressWIRE Via Thomson Dialog NewsEdge)
RDATE:29012008
* New and existing iPhone customers get value increase
* New GBP1 a day data pricing cap
O2 today announced a radical shake-up of its entire range of consumer
Pay Monthly and small business tariffs, including the iPhone. With more
than half (52%)* of mobile phone users finding tariff structures and
offers confusing, the new tariffs will be simple and straightforward
and O2's most competitive to date, offering market-leading value and
bringing flat rate data to all new price points.
All O2 consumer Pay Monthly tariffs for new and upgrading customers
will be brought in line with six simple price points where customers
simply choose the text and minute bundle which most suits them. For
iPhone customers, both existing and new, this means even more texts and
minutes, making the iPhone one of the best deals on the market. The new
tariffs will be available from February 1st 2008.
Once the price point is chosen, customers can then customise their
tariff by adding from a range of seven available GBP7.50 Bolt Ons,
including unlimited data, unlimited O2 to O2 calls, unlimited anyone
texts and unlimited weekend calls. Customers on a 600 minute or more
tariff (equivalent to GBP35 on an 18 month contract) will get one Bolt
On of their choosing free of charge. As part of the tariff refresh,
access to voicemail will now be free across all new price points.
iPhone
The three current tariffs for iPhone will be brought in line with the
minute and text bundles offered on the new and improved tariff
structure. This means that customers on a GBP35 per month contract will
get three times more minutes and more than double the number of texts
than before. The new GBP45 iPhone tariff gives the same amount of
minutes and texts as the former GBP55 tariff so customers who were on
the GBP55 tariff can either save GBP10 per month or take the new GBP75
tariff with a massive 3000 minutes and 500 texts a month. All iPhone
customers will continue to receive unlimited data browsing and access
to The Cloud's Wi-Fi hotspots as free bolt ons to their contract, worth
GBP15 per month. Existing iPhone customers won't miss out as they will
be transferred to the new tariffs during February, with all customers
benefiting by mid March.
"This industry is infamous for confusing consumers with the number and
complexity of tariffs," said Sally Cowdry, Marketing Director, O2 UK.
"We've listened to what our customers want and acted, offering simple
but competitive tariffs across all our handset range. The iPhone is
already our fastest ever selling device and this added value will allow
us to appeal to an ever greater segment of the market - it is an
unbeatable proposition."
Unlimited Data For all
O2 also today announces the launch of a new GBP1 per day flat rate
tariff for mobile web browsing from your handset as standard on all new
consumer Pay Monthly price points. This is ideal for occasional data
users and means customers will never again face the prospect of
accidentally running up large data bills. The maximum they will pay is
GBP1 if they browse more than 20-25 pages in a day. Below this, they
will pay approximately 4-5p per page. More regular data users can opt
for the Unlimited Web Bolt On at GBP7.50 per month.
Sally Cowdry continued, "Unlimited will mean unlimited on O2. As long
as customers use our services as they are intended - for example, their
fingers to text and their handset to browse - and do not affect quality
for others, they can do as much as they like without having to worry.
We believe we are the only company in the market to be so open around
fair use**."
Small Business
O2 small business customers will also benefit as part of the tariff
refresh with the number of available SME tariffs reduced from 22 to 8,
making it clearer and easier for customers to choose what they really
want. Each price point includes unlimited O2 to O2 calls, unlimited
calls to 10 nominated landline numbers, and unlimited O2 voicemail, as
well as the best UK to Europe rates. SME customers can then also choose
from a range of available Bolt Ons to tailor their package to best suit
their business needs. 1st Feb also sees the launch of the new Business
Super User tariff including unlimited UK calls to standard land-lines
and mobiles, 1000 minutes of calls to Europe, unlimited voicemail,
mobile email and Internet for GBP120 per month.
In addition, SME customers taking out a new 24 month contract will
receive a 20% discount on their subscription and any minute and message
Bolt Ons. Customers taking out a 36 month contract receive a 25%
discount.
*TNS surveyed over 1000 adults with mobile phones in January 2008 **
Excessive use policy applies to all unlimited products. All usage must
be for private, personal & non-commercial purposes. You may not use
your SIM Card in, or connected to, any other device including modems;
to allow the continuous streaming of any audio/ video content, enable
Voice over Internet (Voip), P2P or file sharing; or in such a way that
adversely impacts the service to other O2 customers.
((M2 Communications Ltd disclaims all liability for information
provided within M2 PressWIRE. Data supplied by named party/parties.
Further information on M2 PressWIRE can be obtained at
http://www.presswire.net on the world wide web. Inquiries to
info@m2.com)).
Copyright ? 2008 M2 Communications Ltd.
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