AppTrigger Touts Ignite Application Session Controller 8.0
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TMCNet:  AppTrigger Touts Ignite Application Session Controller 8.0

[January 25, 2008]

AppTrigger Touts Ignite Application Session Controller 8.0

(Wireless News Via Thomson Dialog NewsEdge)
As service provider networks continue to evolve and expand, business
cases struggle to justify replacing large scale IN revenue producing
applications. AppTrigger, a provider of application connectivity
solutions, aims to solve this problem with the Ignite Application
Session Controller (ASC) version 8.0. Ignite 8.0 delivers Intelligent
Network Service Capability Server (IN-SCS) functionality that enables
service providers to bridge the gap by ensuring their existing
voice-centric IN applications such as pre-paid and voice messaging are
able to work within the IMS networks.

The company said that service providers will experience CAPEX savings
as they no longer need to re-write or re-purchase these IN applications.

AppTrigger s Ignite Application Session Controller provides a purpose
built network element that resides between the application layer and
the control plane with the purpose of delivering the right combination
of call/session control, signaling, switching and media capabilities to
support multiple applications for both new and legacy networks. By
utilizing AppTrigger s Ignite ASC, service providers can re-purpose
versus re-purchase applications to work and thrive in IMS/NGN networks
resulting in faster time to market and significant cost savings.

Service Providers are struggling to find alternatives that leverage
existing applications to retain their customers and associated
application revenue. Legacy application preservation is a key element
to an IMS migration strategy. Replacing non-IMS applications today for
IP network roll-outs makes little sense if no additional revenue will
be generated. By deploying an ASC, service providers can continue
moving forward with IMS/NGN network buildouts while still delivering
revenue to the bottom line, said Chris Todd, President and CEO of
AppTrigger.

According to a recent report by Insight Research on the cost benefits
of deploying an ASC versus the IMS re-purchasing model, an ASC can be
turned up for an average of 24 percent of the cost of buying a new
application platform for IMS even as the service provider continues to
move in the direction of IMS. Network convergence has a tremendous
impact on application development and deployment, said Robert
Rosenberg, President of Insight Research. By using the Intelligent
Network-Service Capability Server (IN-SCS) functionality of an ASC,
service providers can cut the cost of application re-purchasing to
approximately $3 million per application. With a potential cost savings
of over $7 million per application, the business case for moving to IMS
becomes significantly more attractive when an ASC is used.

((Comments on this story may be sent to newsdesk@closeupmedia.com))

((Distributed on behalf of 10Meters via M2 Communications Ltd -
http://www.m2.com))
((10Meters - http://www.10meters.com))

Copyright ? 2008 Wireless News

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