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RedDot: The impact and innovations of web2.0 platforms within content
management systems -By Andy Bellinger, UK manager, RedDot
(M2 PressWIRE Via Thomson Dialog NewsEdge)
RDATE:22012008
With dozens of different definitions flying around and a host of
industry experts getting involved in the debate, web2.0 is one of the
most heavily discussed technology topics of modern times. But however
you might want to label it, web2.0 is not something that companies can
afford to ignore for much longer. It has evolved apace and what was
once considered a technological trend is now seen by many as an
essential component of successful web strategy.
No longer satisfied with one-way communication, web users have stopped
viewing the Internet as just another broadcasting channel. Instead,
they want a richer online experience with more dialogue, and to feel
empowered by a website. Companies are rushing to facilitate
user-generated content on their websites. By introducing web2.0
applications like blogs, forums, ratings and flickr they have realised
how they can enhance the interactive experience for users, whilst
generating revenue and improving their profile at the same time.
Providers of Web Content Management (WCM) have had to move hastily to
ensure that their products can offer dynamic web2.0 solutions in line
with the massive demands of a rapidly evolving landscape, where
seemingly
new innovations are pioneered every day.
Until now, organisations have looked to bolt-on periphery third party
solutions to provide web2.0 functionality. But with web solution
providers, like RedDot, integrating web2.0 capabilities into their WCM
suites, user-generated information can now be captured and leveraged in
the same manner as editorial content, providing web creators and
editors with a one-stop shop for all their web projects.
With web2.0 becoming a native feature in WCM, web editors are starting
to witness a huge impact on what they can offer. They can now expand
their web initiatives to include blogs, forums, wikis, comment fields
and ratings as easily as selecting files and images and incorporating
these applications into the website. What's more, staff from both
technical and non-technical backgrounds can be invited into the
editorial chain, enabling them to supply, manipulate and approve web
content with ease.
Editors can easily initiate discussions in an intranet setting, or
write an editorial entry, attach documents, and expand it from a forum
or blog. Specific user groups can be easily granted "read" and "write"
authorisation and, best of all, the components can easily be reused for
multiple web projects.
With these added features and modules, consumers undoubtedly benefit
from a website with more of a community feel. Loyalty is gained,
advertising becomes more desirable and revenue and sales are boosted.
The whole web experience becomes more pleasurable and unique for web
users. For web editors and companies alike, the latest innovations in
WCM can bring a company's entire infrastructure, including sales,
marketing and HR teams, into the editing process. The company naturally
benefits from enhanced internal and external collaboration on content.
With just a third of UK companies implementing web2.0 technologies in
their corporate websites, the education process has only just begun.
The potential take up in the next few years should be overwhelming and
there is massive scope for WCM systems to facilitate this
transformation and bring websites up to speed with the very latest
innovations.
-ends-
About RedDot, The Open Text Web Solutions Group
Open Text Corporation is the largest independent provider of Enterprise
Content Management software and solutions. For more information about
Open Text, please visit: http://www.opentext.com/.
RedDot, The Open Text Web Solutions Group with more than a decade of
experience in Web Content Management (WCM), provides Web-Centric ECM
solutions to create, manage and deliver the content that drives
business. RedDot content management and delivery solutions are
recognized throughout the industry for their legendary ease of use and
leading multilingual support; enterprise Web 2.0 capabilities; content
integration; and contextualized delivery. From midmarket to enterprise,
more than 2000 clients around the world rely on RedDot to create,
manage and deliver personalized Web experiences for their Intranets,
Extranets and Web sites. For more information about RedDot, The Open
Text Web Solutions Group, please visit: http://www.reddot.co.uk/.
CONTACT: Dani Freeman / Shelly Facius, Spreckley Partners
Tel: +44 (0)20 7388 9988
e-mail: freeman@spreckley.co.uk
e-mail: facius@spreckley.co.uk
((M2 Communications Ltd disclaims all liability for information
provided within M2 PressWIRE. Data supplied by named party/parties.
Further information on M2 PressWIRE can be obtained at
http://www.presswire.net on the world wide web. Inquiries to
info@m2.com)).
Copyright ? 2008 M2 Communications Ltd.
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