[January 17, 2008] Modiv Media and Motorola Team to Provide Stop & Shop with Handheld Shopping Device Tweet (Wireless News Via Thomson Dialog NewsEdge) Modiv Media, a provider of retail interactive media delivery solutions, and Motorola's enterprise mobility business announced Stop & Shop customers are the first to use the Modiv Shopper, a next-generation portable shopping assistant powered by Motorola's MC17 mobile computer. The handheld device, known as "easySHOP" by Stop & Shop customers, gives shoppers the option for "scan-and-bag" service and provides targeted savings to Stop & Shop customers. An interactive demo of Modiv Shopper is available at the Motorola booth at the NRF 97th Annual Convention & Expo at the Jacob K. Javits Convention Center in New York City. The deployment of the Modiv Shopper at about 100 Stop & Shop stores in New England enhances the consumer shopping experience by enabling customers to save time and money through self-service. Shoppers benefit from speedy checkout, instant price checks and running totals. Customers also receive tailored promotions based on their individual shopping history, redemption history, in-store location tracking and just-scanned items in aisles. "The Modiv Shopper serves up a superior shopping experience and value for Stop & Shop, its customers and brand partners alike," said Robert Wesley, president and CEO of Modiv Media. "With our Modiv Shopper solution, retailers can increase sales and customer loyalty through self-service convenience and relevant marketing solutions while brand marketers can bring real-time, measurable and coordinated media targeting to the in-store experience." The device delivers targeted promotions and product information to customers at their "moment of decision" with what to buy when they are in-store. According to the Food Marketing Institute, 70 percent of all shopping decisions are made in the store. "easySHOP will allow us to better serve our customers, empowering them with more control over their shopping trip while making efficient and smart buying decisions through relevant product promotions and information," said Christine Dorman, SVP, Operational and Strategic Initiatives & Support Services for Stop & Shop. "The Modiv Shopper deployment at Stop & Shop addresses customers increasing demand for improved customer service in the grocery segment," said Mark Self, vice president of retail solutions for the enterprise mobility business, Motorola. "Together with Modiv Media and Stop & Shop, we are in the position to improve the shopping experience and enable customers to make better-informed purchase decisions and retailers to reach the customer with relevant marketing at the point of decision." ((Comments on this story may be sent to [email protected])) ((Distributed on behalf of 10Meters via M2 Communications Ltd - http://www.m2.com)) ((10Meters - http://www.10meters.com)) Copyright ? 2008 Wireless News [ Back To TMCnet.com's Homepage ]