| [January 16, 2008] |
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944 Magazine Partners with Waterfall Mobile to Bring Lifestyle Brand Directly to Consumers
SAN FRANCISCO --(Business Wire)-- 944 Magazine has joined with Waterfall Mobile extending its leading lifestyle, entertainment and fashion brand directly to consumers through mobile marketing. The company will launch mobile newsletters and event guides, promote artists and keep fans posted on the latest celebrity news using Waterfall Mobile's web-based Msgme platform.
944 kicked off its mobile efforts this month in conjunction with its role as the official lifestyle publication for the Arizona Super Bowl XLII Host Committee. As part of its sponsorship, the magazine will host the 944 Entertainment Village in Scottsdale, Arizona, including a pre-game party and featuring performances by Wyclef Jean, Velvet Revolver, Paul Oakenfold, DJ Roonie G and many more artists.
Interested fans and attendees can sign up from any mobile phone by texting the keyword SUPER to 67463 (Msgme) or visiting 944's Super Village Website, http://www.944game.com. Fans receive access to VIP updates, discounts, the latest talent lineups and more. During the 4-day Super Bowl event, 944 will send reminders when top acts are performing and relay up-to-the-minute information to make sure fans don't miss a beat. Exclusive content created for fan clubs from the artists will round out the mobile campaign and make this an event no one should miss.
Beyond Super Bowl XLII, 944 will continue utilizing the mobile channel to build a deeper connection with readers and 944.com visitors, extending its brand directly to consumers.
"Bringing premium content and opportunities to subscribers enabling them to participate in polls and engage directly with the worlds of fashion, music and entertainment helps us to elevate our lifestyle brand to a new level," said Marc Lotenberg, CEO of 944 Media.
"Mobile marketing is the next truly interactive channel for content owners like 944 to increase brand visibility and generate secondary revenue streams," said Matt Sechrest, Chief Executive Officer for Waterfall Mobile. "Today's successful marketers know the real metric is engagement and with Msgme, lifestyle brands like 944 give consumers what they want, real-time mobile content and promotional updates."
About 944 Magazine
944 Magazine is a lifestyle, society and entertainment publication originally started in Phoenix, AZ by Marc Lotenberg. It is now a highly regarded 200-plus page publication that totals more than 1,200 pages in each city in which it is published: Los Angeles, Miami, Las Vegas, Phoenix, San Diego and Orange County with San Francisco, Dallas and Chicago launching in 2008. 944 Magazine and its online destination, 944.com, has surpassed the boundaries of a publication to become a staple lifestyle brand from the East to West coasts, hosting hundreds of the best parties and events in collaboration with some of the greatest brands in the world over the past six years.
About Waterfall Mobile
Waterfall Mobile helps companies of all types and sizes get the mobile channel flowing via a user-friendly, web-based technology platform designed to reach the 243 million mobile phones currently deployed by U.S. mobile carriers. Waterfall Mobile's products include AlertU and its flagship service, Msgme. Waterfall's web-based platform brings unprecedented flexibility and ease of use to mobile content distribution. Founded in 2005, Waterfall Mobile is located in San Francisco, California. For more information, please visit www.waterfallmobile.com or text wm to 67463.
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