[January 16, 2008] MarketResearch.com: "Global Outdoor Advertising Market Growing Rapidly" by Koncept Analytics January 2008 Tweet (M2 PressWIRE Via Thomson Dialog NewsEdge) RDATE:15012008 The global outdoor advertising sector consists of advertising agencies involved in the promotion of various brands, products and services through the mode of billboard advertising, transit advertising, and street furniture advertising, and digital signage. Some of the leading market players are Clear Channel Outdoor Holdings (CCO), JC Decaux, CBS Outdoor, and Lamar Advertising. With an estimated compounded annual growth rate of 4.1%, the market for global outdoor advertising has eventually outperformed other modes of advertising, including newspaper advertising, radio advertising, magazine advertising, and television advertising. Asia, Central Europe, and Eastern Europe are the strongest regions where outdoor advertising market is in a dynamic state particularly. Of late, there has occurred a gradual migration of advertisement spending from traditional media like newspaper, radio, and TV to the outdoors. Growth in global air passenger traffic and changing urbanization trends are fuelling the popularity of outdoor advertising. With approximately 2.7 million potential sites for outdoor advertising, the market remains prone to the possible challenges posed by regulatory bodies and issues related to operating costs. The current report begins with a discussion of the worldwide outdoor advertising industry and then further presents an overview of industry segments in terms of geography, key market trends, growth drivers and major challenges faced by the industry. The report also profiles the leading market players. For full report details visit: http://www.marketresearch.com/product/display.asp?productid=1638546 CONTACT: Tom Ehart, Director of Communications, MarketResearch.com Tel: +1 800 298 5699 (USA) Tel: +1 240 747 3014 (non-USA) Fax: +1 240 747 3001 e-mail: [email protected] WWW: http://www.marketresearch.com ((M2 Communications Ltd disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to [email protected])). Copyright ? 2008 M2 Communications Ltd. [ Back To TMCnet.com's Homepage ]