TMCnet News
Single Touch Interactive Partners with Latino Movil to Launch Innovative ADC ProgramSAN DIEGO --(Business Wire)-- Single Touch Interactive, a leader in Abbreviated Dialing Codes (ADC), in partnership with Latino Movil, an international mobile marketing and technology company, have launched an ADC program that keeps native Latin Americans living in the United States up to date by providing information about their home county directly to their mobile phone. The #LATIN ADC program connects subscribers to their native country's local news, sports, music, entertainment and immigration information. To sign-up for subscription alert packages containing local information in participating countries, users simply dial #LATIN (#52846) on their mobile phone, select the country whose alerts they would like to receive and select a topic area in order to begin receiving alerts. Subscribers to this service receive this information by text message three times per day. "The #LATIN program is addressing the need for foreign nationals living in the U.S. to stay connected with their home county," says Anthony Macaluso, Founder and CEO of Single Touch Interactive. "We do this by providing subscribers with information about their country's local interests as well as important immigration updates." The program has been launched in the United States in support of an initial group of Latin American countries which include: El Salvador, Mexico, Guatemala, Nicaragua and Honduras and will expand service to populations from additional Latin American countries in the coming months. The content provided through the program is available in Spanish. Many of the participating countries' embassies have selected #LATIN as their choice for communicating information in compliance with the Department of Homeland Security. This includes information regarding immigration programs, such as TPS and the Diversity Immigrant Visa Program, commonly known as the Green Card Lottery. Subscribers who choose to receive news from their community and immigration alerts for their country may do so with no additional fee. "We're proud to partner with Single Touch Interactive to offer the #LATIN program," says Jose Rodriguez, Director of Latino Movil. "This is an easy way for the U.S. Latino community to interact and connect with Latino culture and content through the mobile phone." The market for a service such as this is significant and growing. According to Movida, around forty percent of the United States' domestic Hispanic population is foreign-born and over two-thirds are of Mexican origin. About Single Touch Interactive Single Touch Interactive is a pioneer and leader in customized easy-to-use wireless solutions. Single Touch's Patent Pending technology drives adoption by reaching new data subscribers and generating new revenue streams for carriers and content owners. Single Touch's Abbreviated Dial Code program makes downloading content to your mobile phone as easy as making a phone call while the Mobile Machine enables consumers to download content from the Web to a mobile device by its simple drag and drop interface. Single Touch is a privately held, Southern California-based company. For more information, please go to www.singletouch.net. About Latino Movil Latino Movil is an international mobile marketing and technology firm that helps the U.S. Latin community interact and connect with Latino culture and content. Latino Movil is affiliated with CommunicAD, one of the premier marketing communications firms focused on the U.S. Latino marketplace. With more than 20 years of experience, CommunicAD is a pioneer in multicultural marketing and has worked with many Fortune 500 clients such as Ford Motor Company, AARP, PepsiCo, Verizon, Univision Communications, The Walt Disney Company, Coors Brewing Company and more reach this powerful segment of the population. For more information, please go to www.latinomovil.net. |
