(M2 PressWIRE Via Thomson Dialog NewsEdge)
RDATE:07012008

ONStor Inc., the leading provider of scalable clustered NAS solutions
for the enterprise, today announced that Silverpop, a leading provider
of permission-based email marketing solutions, has chosen the ONStor
Bobcat Series NAS Gateway solution for its two data centres. The ONStor
product's scalability and stability plus significant space and energy
savings, were cited by Silverpop as reasons for its choice of the
ONStor solution. Silverpop's customers include Fossil, Siemen's,
British Sky Broadcasting, Little Tikes and Houghton Mifflin.

"Non-stop content delivery is our business, so downtime is not an
option. Power consumption is a concern, and space is a precious
commodity," said Kevin Ahrens, director of production operations,
Silverpop.

"We were attracted to the high availability of the Bobcat. The
space-saving and consolidation abilities of the product have enabled us
to use one-third of the floor space we were using before, plus cut our
energy costs. The ONStor solution is very stable and has reduced our
storage operational costs by 80 percent." The four ONStor Bobcats
that were deployed are able to support twice the capacity across
Silverpop's storage environment as its previous solution, while
accommodating spikes in utilisation without disruption. Furthermore,
ONStor's open NAS capability capitalises on Silverpop's existing
storage rather than requiring the addition of new storage before the
current investments in capacity run out. As Silverpop's storage needs
grow, the company will be able to add storage to the ONStor environment
from any of their preferred storage vendors, including ONStor.

"The beauty of ONStor has been the ability of the product to easily
expand upon our existing storage. Adding capacity and managing it is
very simple," said Ahrens.

"From the ONStor web console, virtual file servers can be created and
moved very quickly, and we can bring them online or offline very fast.
Adding and provisioning storage resources with the ONStor solution
occurs via point-and-click, instead of the hard re-cabling and downtime
required to deploy another NAS node using traditional file servers."

Prior to the ONStor implementation, Silverpop had multiple production
environments and needed to standardise technologies across its
facilities. In addition, the company was doubling its storage capacity
each time it implemented a new production environment and needed a
solution that could support this level of scalability.

About Silverpop

Silverpop, a premier email service provider, supports the online
relationship marketing needs of enterprise organisations by delivering
the world's most comprehensive array of on-demand Web-based software
solutions. Its software-as-a-service approach makes it easy and
affordable for marketers to create, automate and execute lifecycle
multi-channel marketing campaigns that are timely, relevant and
measurable. Offering highly scalable tools supporting both high-volume
BtoC marketing initiatives as well as high-involvement BtoB sales
processes, Silverpop delivers a robust solution not available elsewhere
in the marketplace.

With offices throughout the United States and in the United Kingdom,
Silverpop is the only company that has appeared as one of the top two
enterprise-oriented email service providers each of the last three
years in JupiterResearch's annual evaluation. Silverpop provides online
relationship marketing support to industry leading companies including
Fossil, Siemen's, British Sky Broadcasting, Little Tikes, Houghton
Mifflin and more. Best practices and white papers are available at
www.silverpop.com.

About ONStor

ONStor drives down the cost of storage management by delivering
scalable clustered NAS that saves enterprises 50 percent on total cost
of ownership with systems that let customers start small and scale
massively as their requirements grow. ONStor's award-winning Pantera
Clustered NAS Systems and Bobcat NAS Gateways consolidate information
from multiple Windows, UNIX and Linux devices into a single, highly
scalable file storage environment. The open storage architecture allows
existing assets to be leveraged, while integrated file server
virtualisation enables resources to be redeployed quickly to
accommodate changing needs. Proven at hundreds of enterprise customer
sites, ONStor delivers the cost-effective approach to scalable storage.
More information about ONStor can be found at www.onstor.com.

Copyright 2007 ONStor, Inc. All rights reserved. ONStor, the ONStor
logo, Pantera, ONStor Bobcat, EverON, AutoGrow, PSQuota, Data Snap,
Data Restore, STOR-FS, are trademarks of ONStor, Inc. in the U.S. and
other countries. All other marks and trademarks may be the property of
their respective owners. Information regarding products, services and
offerings may be superseded by subsequent documents and are subject to
change without notice. For the latest information and specifications
regarding ONStor, Inc. and any of its offerings or services, please
contact your local sales office or the corporate headquarters.

Katherine Maddison, Account Assistant, Spreckley Partners Ltd 214 Great
Portland Street London W1W 5QN

SpreckleyPartnersLimited
RegisteredOffice:221ShoreditchHighStreet,LondonE16PP
RegisteredinEnglandno.1712961

CONTACT: Richard Merrin, Spreckley Partners Limited
Tel: +44 (0)20 7388 9988
Katherine Maddison, Account Assistant, Spreckley Partners Ltd
Tel: +44 (0)20 7388 9988
Fax: +44 (0)20 7388 8588
e-mail: maddison@spreckley.co.uk
WWW: http://www.spreckley.co.uk

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